Printer Friendly

Cadillac's Australian connection.

When Cadillac executives began researching what would become the V-Series performance line, they looked to Holden Special Vehicles (HSV; www.hsv.com.au) for advice. An independently owned performance brand that tricks out GM's Holden division vehicles for Australian enthusiasts, HSV has modified over 50,000 cars since its inception in 1988, and sells them at premiums as high as $50,000 above the sticker price. Need more of a reason to travel to Melbourne? Try this: According to John Crennan, HSV's chairman, "63% of our customers say they wouldn't have bought a GM product if it weren't for HSV." And one of those models has an average buyer's age of 25. You can imagine what the Cadillac executives were thinking, and why they strongly considered having HSV run the V-Series program.

That may prove to be a missed opportunity since, according to Crennan, one of HSV's key strengths is its independence from the GM bureaucracy. It can move quickly to develop new products. Despite having no financial stake in HSV, GM effectively treats it like an in-house entity when it comes to development. Holden provides early clay models of new vehicles so HSV can begin developing performance parts long before the base model hits showrooms.--KEW

[ILLUSTRATION OMITTED]
COPYRIGHT 2005 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:NOTABLE; Holden Special Vehicles
Publication:Automotive Design & Production
Article Type:Brief Article
Geographic Code:8AUST
Date:Jun 1, 2005
Words:209
Previous Article:Diesels in Detroit.
Next Article:Big blue and big brother.
Topics:


Related Articles
Drive to the top; looking for the best car to meet your needs? Stop here for direction. (B.E. Spring Auto Guide).
Been a long time....: Cadillac redefines itself. (On Cars).
Creating new-car smell.
Creative expressions: Kip Wasenko's career moved him from Europe and Australia to Saturn, placed him at the leading edge of one of GM's most...
GM's got game: during a global product seminar in Fayence, France, GM executives laid out their common vision of how to use the corporation's massive...
General motors: the road ahead; What should GM do to improve? Advice from the outside.
Australia ascendant: with decades of automotive development and production experience, a reputation for doing more with less and an address next door...
Hayes Lemmerz sells Cadillac plant, increases ownership in Turkish operation.
The undeniable strengths of Saab.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters