Cadient Group Appoints Stephen Wray as President and CEO; Seasoned Pharmaceutical Marketing Executive Brings 20-Plus Years of Diverse Industry Experience.CONSHOHOCKEN, Pa. -- Cadient Group, a leading online pharmaceutical marketing firm, today announced the appointment of Stephen Wray as President and Chief Executive Officer. Mr. Wray, a seasoned pharmaceutical marketing executive, replaces interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Christopher J. French, who now assumes the position of Chairman of Cadient's Board of Directors. The announcement marks the culmination of a nationwide search begun early this year. E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]Wray has enjoyed a lengthy and successful career in the pharmaceutical industry; including holding key positions in sales, product management, marketing and executive positions at Wyeth and several multi-national healthcare communications agencies. He comes to Cadient from Healthworld Communications Group, a global healthcare communications agency, where most recently he has served as President and Chief Executive Officer, responsible for the agency's professional and consumer advertising operations in the Americas. Having served as Vice President of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for Wyeth, Wray brings a unique client-side perspective to his new position, in which he will be responsible for Cadient's business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , including strategic and financial direction, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , and investor and industry relations. E[acute accent]"Steve brings the depth of experience and forward thinking that will make a significant contribution to Cadient and to the solutions we offer our clients," said Christopher French, Chairman of Cadient Group's Board of Directors. "His success in this market positions him as the ideal leader for Cadient at this time, and a natural complement to our established leadership team." E[acute accent]"Under the leadership of Chris French Christopher C. French BA PhD CPsychol FBPsS FRSA is a psychologist and vocal skeptic specialising in the psychology of paranormal beliefs and experiences, cognition and emotion. this year, Cadient has strengthened its position as a leading innovator in interactive pharmaceutical brand building," said Wray. "I am excited by the opportunities and challenges that lie ahead, and look forward to working with the Cadient's strategists, designers, technicians, project managers, and analysts to build and strengthen our clients' brands. Our singular focus will be to maximize the value of our clients' investment in interactive marketing." E[acute accent]About Cadient Group E[acute accent]A world-class online pharmaceutical marketing agency, Cadient develops and deploys precise online marketing programs. These programs address the behavioral patterns of consumers and healthcare professionals and move them to try, purchase, prescribe and remain loyal to specific brands. Cadient's primary mission is to deliver demonstrative LEGACY, DEMONSTRATIVE. A demonstrative legacy is a bequest of a certain sum of money; intended for the legatee at all events, with a fund particularly referred to for its payment; so that if the estate be not the testator's property at his death, the legacy will not fail: but be payable results for pharmaceutical companies seeking to activate consumer behavior, launch, build and sustain Rx and OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). brands. Cadient works with many of the world's leading pharmaceutical companies including AstraZeneca, Procter & Gamble, GlaxoSmithKline, and Johnson & Johnson. For more information, please visit www.cadient.com. |
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