Cadent Awards Business to Two Publicis Healthcare Communications Agencies: Medicus NY and Glow Worm.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Medicus NY and Glow Worm, both Publicis Healthcare Communications Group companies, were recently retained by Cadent ca·dent adj. 1. Having cadence or rhythm. 2. Archaic Falling, as water or tears. [Latin cad , the leading provider of 3-D digital solutions for the orthodontic orthodontic (ôr´th  dän´tik),adj and dental industries. Medicus NY and Glow Worm each have distinct areas of expertise that--when combined--deliver a synergistic communication plan to healthcare professionals and consumers. Two key Cadent brands - iTero[TM] and OrthoCad iQ[TM] - are poised to change the face of restorative dentistry restorative dentistry n. The branch of dentistry that deals with the restoration of diseased, injured, or abnormal teeth to normal function, as by crowns. and orthodontics orthodontics: see dentistry. . The Cadent iTero digital impression system is a new digital scanning technology that will replace the conventional method of taking dental impressions. OrthoCAD iQ is a computer-guided 3-D technology that determines the optimal positions in which to place braces, reducing the amount of time needed to apply the braces, the number of follow-up visits needed and the length of time the braces must be worn. OrthoCAD DSM 1. DSM - Data Structure Manager. An object-oriented language by J.E. Rumbaugh and M.E. Loomis of GE, similar to C++. It is used in implementation of CAD/CAE software. DSM is written in DSM and C and produces C as output. (digital study model) replaces the traditional plaster models with an internet based digital model system, eliminating the need for storage space and enhancing the treatment planning In radiotherapy, Treatment Planning is the process in which a team consisting of radiation oncologists, medical radiation physicists and dosimetrists plan the appropriate external beam radiotherapy treatment technique for a patient with cancer. Typically, medical imaging (i.e. and patient counseling experience. OrthoCAD DSM is the world's leading orthodontic digital impression system with over one million cases posted to date. Lisa Ebert, Managing Director of Medicus, NY states, "We are proud to have this opportunity to create an enviable agency experience for Cadent, one that is based on collaboration and commitment, and focused on maximizing brand potential." Rebecca Sroge further states, "We're excited to work with Cadent, whose commitment to innovation extends with their approach to integrated communications." Terry Gunning, Chief Executive Officer of Cadent, said, "We look forward to working with Medicus and Glow Worm to further strengthen the Cadent brand as well as those of our flagship technology platforms, iTero and OrthoCAD. This new relationship, along with an ongoing successful public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign, will become the foundation of a comprehensive communications strategy that will elevate awareness of our company and products to key professional and consumer target audiences." About Medicus, NY Medicus specializes in building healthcare brands through insight-driven communication targeted to healthcare professionals and their patients. Ultimately, the organization defines itself as being in the business of changing behavior...motivating preferential prescribing, utilization and professional recommendation. "See how far your brand can go" is the challenge that inspires the way Medicus NY thinks and works. The agency's reason for being is to maximize the potential of every brand they work on--big or small. Medicus believes every brand has a Breakthrough Point--the one key leverageable opportunity that will fuel it to new heights in its market. Finding the Breakthrough Point is at the heart of the Medicus strategic and creative process, Mpower. Website: www.medicusny.com. About Cadent Headquartered in Carlstadt, New Jersey Carlstadt is a borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 5,917. Carlstadt was originally formed as a village by an Act of the New Jersey Legislature on March 12, 1860, within Lodi Township. and with a development center in Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel, Cadent is the leading provider of 3-D digital solutions for the orthodontic and dental industries. The company services thousands of cases each week for a rapidly expanding customer base. Cadent's offerings improve the efficiency and effectiveness of orthodontic and dental treatments while increasing the revenue of dental healthcare providers. The company is backed by a consortium of leading venture capital investors including Apax Partners, Panorama Capital (J.P. Morgan Partners), Pitango Venture Capital, STAR Ventures, and SV Life Sciences. For more information on the iTero digital impression system, please visit www.cadentitero.com or OrthoCAD's suite of orthodontic products, please visit www.orthocad.com. About Glow Worm Glow Worm is a full-service advertising agency specializing in relationship marketing and interactive communications with a full range of marketing services, including strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , brand development, and advertising. The agency, which currently has more than 60 employees, works closely with other members of the Publicis Healthcare Communications Group. Glow Worm is located at 345 Hudson Street Hudson Street can refer to:
About Publicis Healthcare Communications Group Publicis Healthcare Communications Group (PHCG PHCG Paint Horse Club Germany eV ), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Web site: www.publicishealthcare.com. About Publicis Groupe Publicis Groupe (Euronext Paris: FR0000130577 and NYSE NYSE See: New York Stock Exchange : PUB) is the world's fourth largest communications group and its second largest media counsel and buying group. With activities spanning 104 countries on five continents, Publicis employs approximately 40,000 professionals. Its activities include advertising, through three autonomous global networks--Leo Burnett, Publicis and Saatchi & Saatchi--and through its two multi-hub networks, Fallon Worldwide and 49%-owned Bartle Bogle Hegarty Bartle Bogle Hegarty (BBH) is a British advertising agency, responsible for some of the more notable advertising campaigns of the last twenty years. The company was founded by John Bartle, Nigel Bogle & John Hegarty in 1982. ; media consultancy and buying through two worldwide networks, ZenithOptimedia and Starcom MediaVest Group; and marketing services and specialized communications including direct marketing, public relations, corporate and financial communications, event communications, multicultural and healthcare communications. Web sites: www.publicisgroupe.com and www.finance.publicisgroupe.com. |
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