Cadence Tackles the Question: What's in a Product Name?

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 23, 1999--Cadence Design Systems, Inc. (NYSE:CDN) today unveiled a new product branding strategy for the company's expanding electronic design automation (EDA) software portfolio.

Under the new nomenclature system, Cadence(R) EDA products are grouped into six distinct families organized according to the functions they perform, enabling customers to intuitively identify and select products based on their specific design challenges.

Cadence developed this simplified product name hierarchy over a two-year period as part of its ongoing branding program. The naming initiative is expected to improve customer familiarity and ease the education process for the company's broad product lines, created through more than a decade of rapid product development and strategic acquisitions.

The family names listed below are combined with functional descriptors for the actual product names. For instance, with Envisia(TM) logic design planner, "Envisia" is the family name, and "logic design planner" describes what the product does.

The Cierto(TM) family of system design products are used at beginning of the electronic design process for high-level design and verification of complex systems within the operational environments.

The Affirma(TM) family of design analysis and verification products are used to affirm design concepts before committing to silicon with tools such as logic, analog and mixed-signal design simulation and analysis.

The Virtuoso(R) family of integrated (IC) layout tools enable the artistry of custom design in the creation of electrical and physical design representations (schematic and layout) for custom ICs.

The Envisia(TM) family of design planning, implementation and assembly products allow designers to envision design possibilities and build software prototypes for advanced silicon devices and systems on a chip.

The Assura(TM) family of IC physical verification and analysis products provides assurance that ICs can be manufactured and will perform as intended through fast, accurate physical and performance verification.

The Intrica(TM) family of PCB and IC packaging design and verification software boasts a product line capable of handling even the most intricate high-speed interconnect designs from the IC package through to the PCB.

The transition to new product families for existing products will be implemented in phases with the new names appearing in the software itself as product updates are released throughout 1999 and 2000. For more information on Cadence's product branding initiative, visit http://www.cadence.com/naming.

About Cadence

Cadence Design Systems, Inc. is the worldwide leader in electronic design software and services. The company is traded on the New York Stock Exchange under the symbol CDN. More information about the company may be obtained at www.cadence.com.