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Cadence Leads the Electronic Design Automation Sector in the Marketing Momentum Index; Quarterly Report Delivers the First Independent Ranking of Outside Audience Commitment.


WESTPORT, Conn. -- Cadence earned the highest Marketing Momentum Index score for the second quarter of 2005. Financial analysts use this research to gain a clearer picture of a company's value and standing against its competition. The MMI (Man Machine Interface) See HMI.

1. MMI - Man-Machine Interface.
2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD.
 research, the first independent ranking of competitive market momentum is published quarterly by Market Bearing LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. For more information, visit www.marketbearing.com.

The Electronic Design Automation MMI Report ranks the market momentum of the following companies: Cadence, Magma Design Automation Magma Design Automation (NASDAQ: LAVA) is a software company in the electronic design automation (EDA) industry. The company was founded in 1997 and maintains headquarters in San Jose, California. , Mentor Graphics Mentor Graphics, Inc (NASDAQ: MENT) is a US-based multinational corporation dealing in electronic design automation (EDA) for electrical engineering and electronics, as of 2004, ranked third in the EDA industry it helped create.  and Synopsys. Cadence scored a 789 on the Marketing Momentum Index. The average MMI score for the Electronic Design Automation sector was 634 out of a possible score of 1,000.

Completely different than studies or surveys measuring awareness, the MMI is based on the ongoing, changing commitment to the company of the four key industry audiences: alliances, customers, technology researchers and press. By adding this independent research on collective audience commitment to their deep financial research, analysts capture a complete view of total company value.

The Marketing Momentum Index focuses on pure play and mid-tier technology providers. Mega-vendors who are also dominant in the sector are not included in the reports as their brand equity has an umbrella effect over many sectors.

To order the full report, contact Dan Lannon at Market Bearing at 203 653-5600 or dan@marketbearing.com. A complete list of MMI Reports is available at www.marketbearing.com/products_services.html.

Market Bearing offers Marketing Momentum Index Reports covering the following firms in seven sectors:

Enterprise Content Management: Convera, FileNet, Hummingbird, Interwoven in·ter·weave  
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves

v.tr.
1. To weave together.

2. To blend together; intermix.

v.intr.
, Mobius, Open Text, Stellent, Verity and Vignette

Enterprise Firewall: Check Point Software, F5 Networks, McAfee, Radware, Secure Computing For the general concept, see .

Secure Computing Corporation, or SCC, is a public company (NASDAQ: SCUR) that develops and sells computer security products, such as:
  • Firewalls including Sidewinder, SnapGear and CyberGuard TSP
, SonicWall, Symantec and WatchGuard

Customer Relationship Management: Aspect Communications, Onyx, RightNow Technologies RightNow Technologies NASDAQ: RNOW is a U.S. software company that develops customer relationship management (CRM) software for small and mid-market businesses. It is incorporated in Delaware and headquartered in Bozeman, Montana. , Salesforce.com, Siebel and Witness Systems

Electronic Design Automation: Cadence, Magma Design Automation, Mentor Graphics and Synopsys

Business Intelligence: Actuate, Business Objects, Cognos, Hyperion Solutions, MicroStrategy and SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance.  

Network Management: BMC Software, Computer Associates, Compuware, Keynote Systems, Mercury Interactive, NetIQ, Segue Software and Websense

Middleware: BEA Systems, Citrix Systems, Informatica, Novell, Sybase, Tibco, Vitria and WebMethods

About Market Bearing

The Marketing Momentum Index is the only independent ranking of outside audience commitment. The MMI is a quarterly research report that enables financial analysts and management to make smarter investment decisions. Visit www.marketbearing.com to learn more about Marketing Bearing LLC and the Marketing Momentum Index.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 2005
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