Cadbury upbeat despite profit fall.Byline: Phil Waller THE new face of one of the UK's most well-known chocolate bars has been a sweet success -despite big cuts in overall profits. Sales of Cadbury's Wisp a and other famous chocolate bars have soared since manufacturer Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its brought them together under its flagship Dairy Milk brand last year. Wispa, which has been on shop shelves since 1983, was renamed Dairy Milk Bubbly as part of the shake-up. Other famous names such as Whole Nut,Fruit & Nut,Caramel and Crunchie, which has been around since the 1920s,havebeen given the Dairy Milk prefix and repackaged with the brand's distinctive purple and white colours. The company said that total like-for-like sales Like-for-Like Sales The portion of current sales achieved through activities that are comparable to the activities of the previous year. Notes: Using like-for-like sales is a method of valuation that attempts to exclude any effects of expansion, acquisition, or other of the rebranded bars had risen 13pc in 2003 against the previous year. A spokeswoman for Cadbury Schweppes said the make over had given the products a more distinctive identity and added: ``The consumer wanted variety, but was confused. This has streamlined their image.'' Wispa, which was created to compete with Rowntree's Aero, has followed in the footsteps of other famous brands whose names have been axed in a bid to improve sales. Chocolate and peanut bar Noun 1. peanut bar - bar of peanuts in taffy candy, confect - a rich sweet made of flavored sugar and often combined with fruit or nuts Marathon was renamed Snickers
Snickers is a sweet bar made by Mars, Incorporated. , while Opal Fruits became Starburst. 8 THE maker of Kit Kat KIT KAT Keep In Touch - Kall Any Time chocolate bars is considering launching a lemon cheesecake flavour version in the UK in a bid to revive flagging sales. The unusual flavour is already sold in Germany and Japan and Nestle Rowntree is weighing up whether to introduce it here as part of efforts to revive the flagging brand. Kit Kat saw sales dive 9.1pc from pounds 104.8m to pounds 95.2m in the 12 months up to October last year, according to figures from analysts Information Resources. Changes to Kit Kat a reamong a shake-up of the chocolate giant proposed by new managing director Chris White. In an interview with Marketing magazine, Mr White admitted: ``Nestle Rowntree is in crisis. ``The past couple of years have been tough and the advertising hasn't delivered. We have created ads to win awards,not to get people to buy our products.'' Mr White, who took over in December, criticised the company' s spon sorship of last year's Pop IdolTV talent show. ``It didn't sell more products as it didn't give consumers another reason to buy,'' he said. CAPTION(S): CONFIDENT: Chief executive officer of Cadbury Schweppes,Todd Stitzer,in an unbeat mood |
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