CacheFlow Internet Caching Appliances Help KBkids.com Accommodate Holiday Shopping Traffic.Business Editors/High Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 31, 2000 Web Site Identified by The Wall Street Journal as the Fastest Online Toy-Shopping Experience CacheFlow(R) Inc. (Nasdaq:CFLO CFLO Central Florida Lyric Opera ), a leading provider of Internet caching appliances A self-contained cache server dedicated to Web caching. See Web cache and NetCache.  NetCache Appliance A NetCache is an "appliance" because it plugs into the network and performs one function: Web caching. , today announced that KBkids.com implemented CacheFlow's Internet caching appliances to boost the performance of its popular e-commerce Web site and accommodate the boom in customers during the holiday season. The Wall Street Journal said www.kbkids.com had the fastest online toy-shopping experience and was &uot;best overall&uot; among toy-retailer Web sites. KBkids.com made a number of improvements to its technology infrastructure, including deploying the CacheFlow solution, in anticipation of the holiday shopping rush. On November 29, The Wall Street Journal ordered identical holiday toys from five major sites and graded them in six areas: total time spent online, product availability, shipping options, cost, delivery time and return policies. Writing in the December 3 edition of The Wall Street Journal, Lauren Lipton ranked KBkids.com as &uot;the big winner&uot; among online toy stores A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. . It was also singled out for providing the fastest online ordering experience, having all requested items in stock and offering the best overall shipping service. &uot;This is a case of implementing the right solution at the right time,&uot; said Srikant Srinivasan, founder and chief executive officer of KBkids.com. &uot;Since we upgraded our technology infrastructure, including implementing the CacheFlow appliances, response time for content has been reduced substantially. &uot;We experienced tremendous traffic to www.kbkids.com during the holidays, but the Web site handled the influx beautifully and helped our customers enjoy a highly convenient and satisfying online toy-shopping experience. The CacheFlow appliance is a valuable piece of our technology infrastructure.&uot; By upgrading its technology infrastructure, KBkids.com cut the time required to deliver full pages to customers and lightened the traffic load on its servers and firewall. One of the elements in this upgrade was deploying CacheFlow appliances in front of its e-commerce site and outside the firewall. CacheFlow appliances locally store and serve Internet content that is most requested by users while simultaneously monitoring the source of that content for changes. KBkids.com found implementing an effective caching solution to be a more cost-effective and efficient strategy than installing additional Web servers. Not only does one CacheFlow appliance deliver an equivalent performance gain of multiple Web servers, but the CacheFlow solution also enhances the scalability of KBkids.com's infrastructure because the appliances require significantly less labor to install, maintain and manage than do Web servers. Separate tests conducted by two independent performance- measurement firms, Keynote and Service Metrics, Inc., documented dramatic response time improvement for www.kbkids.com. The studies also showed throughput from KBkids.com to its customers more than doubled after implementing an effective caching solution that included CacheFlow appliances. &uot;CacheFlow was the first to roll out caching solutions purpose-built for e-commerce applications. These appliances are proving themselves every single day in some of the world's most demanding environments. Certainly, the holiday season at a leading online toy store qualifies as such,&uot; said Brian NeSmith Brian NeSmith is a technology entrepreneur and CEO of Blue Coat Systems, Inc. NeSmith graduated from the Massachusetts Institute of Technology in 1984, holding a Bachelors Degree in electrical engineering. , chief executive officer of CacheFlow. &uot;With the recent outages at other e-commerce sites, we're happy to be part of the solution that is helping KBkids.com continue to give their customers an outstanding Web-shopping experience.&uot; About KBkids.com KBkids.com (www.kbkids.com) is a joint venture between Consolidated Stores Corporation (NYSE NYSE See: New York Stock Exchange :CNS See Continuous net settlement. CNS See continuous net settlement (CNS). ), the operator of more than 1,300 K*B Toys retail stores nationwide, and BrainPlay.com, a major children's product e-tailer. KBkids.com offers an unsurpassed &uot;clicks-and-mortar&uot; presence that combines the convenience and selection of online retail with the service and value of in-store retail. With thousands of toys, video games See video game console. , software, videos and collectibles plus unique, independently written reviews, KBkids.com brings the online children's toy category to a new level of sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. . Since launching in July of 1999, KBkids.com has been ranked best overall toy web site by The Wall Street Journal, number one for customer confidence and overall cost by Gomez Advisors, number one for cost by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
KBkids.com has consistently ranked among the top e-commerce companies in revenue growth by NextCard and in traffic by Nielsen/NetRatings. In eMarketer's ratings of online toy stores, KBkids.com achieved a perfect score along with eToys (NSDQ NSDQ Night Stalkers Don't Quit (US Army 160th SOAR slogan) :ETYS), while Amazon.com (NSDQ:AMZN AMZN Amazon.com (NASDAQ symbol) ) was listed as the &uot;clear runner-up&uot; to KBkids.com in The Wall Street Journal. KBkids.com has relationships with leading Internet companies such as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Yahoo, Excite, Netscape, Disney, Blue Mountain Arts, Go.com and Netcentives. KBkids.com is located in Denver. About CacheFlow Inc. CacheFlow is a leading provider of Internet caching appliances that accelerate and manage the flow of information over the Internet. CacheFlow solutions -- containing the CacheOS(TM) operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. -- boost the performance of e-commerce Web sites, enhance the productivity of Internet users and reduce overall network costs for Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. and enterprises. In addition, CacheFlow Internet caching appliances are designed to provide better network security and more up-to-date content than traditional caching solutions. Based in Sunnyvale, CacheFlow can be contacted via telephone at 408/220-2200, fax at 408/220-2250 or email at info@cacheflow.com. Investors and financial analysts may contact CacheFlow Investor Relations Investor relations The process by which the corporation communicates with its investors. at 408/220-2318. For more information, visit www.cacheflow.com. The statements contained in this press release that are not purely historical are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , including statements regarding CacheFlow's expectations, beliefs, intentions or strategies regarding the future. All forward-looking statements included in this press release are based upon information available to CacheFlow as of the date hereof, and CacheFlow assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc CacheFlow's business are set forth in CacheFlow's Form S-1, as amended and declared effective by the Securities and Exchange Commission on November 18, 1999, the Form 10-Q Form 10-Q See 10-Q. for the period ended October 31, 1999, and other reports filed from time to time with the Securities and Exchange Commission. Note to Editors: CacheFlow is a registered trademark of CacheFlow Inc. in the U.S. and worldwide. All other company and product names are used for identification purposes only and may be trademarks of their respective owners. |
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