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Cache Appoints Philip Morris as EVP Chief Marketing Officer.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Cache Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CACH CACH Canyon de Chelly National Monument (US National Park Service)
CACH Carolina Chickadee
CACH Canadian Adult Congenital Heart Network
CACH Chicago Area Consolidation Hub (United Parcel Service) 
) today announced the addition of Phillip Morris as Executive Vice President and Chief Marketing Officer. Mr. Morris joined Cache on March 19, 2007 after consulting with the Company since January 1, 2007 and will lead the Company's marketing operations.

Mr. Brian Woolf, Cache Chairman stated: "We are excited to welcome Philip to Cache. We believe his experience will be invaluable to us as we begin our national loyalty campaign and continue to intensify in·ten·si·fy  
v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies

v.tr.
1. To make intense or more intense:
 our marketing programs. Philip has demonstrated for over 30 years a keen ability to build innovative and effective marketing strategies. He also has a great working relationship with Jim Frain, who joined us in July 2006 to assist in the development of our customer loyalty program and advance our direct mail and television advertising efforts. We remain very enthusiastic regarding the prospects to increase awareness, store visits and sales, as we introduce more invigorating in·vig·or·ate  
tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates
To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" 
 and enticing marketing campaigns and are confident that the team we have in place today will assist us in reaching this goal."

Mr. Morris possesses over 30 years experience working with leading retailers, as well as developing a successful advertising agency. Most recently, Philip served as Vice President for Chico's White House Black Market where he assisted in the development of alternative marketing strategies and in particular the use of various media channels.

Certain matters discussed within this press release may constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the federal securities laws. Although Cache, Inc. believes the statements are based on reasonable assumptions, there can be no assurance that these expectations will be attained. Actual results and timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors, including, without limitation, ability to successfully open new stores, introduction of the Cache Luxe luxe  
n.
1. The condition of being elegantly sumptuous.

2. Something luxurious; a luxury.



[French, luxury, from Latin luxus.
 concept, dependence on management, dependence on vendors and distributors, reliance on foreign manufacturers, material weakness in our internal controls, industry trends, merchandise and fashion trends, competition, seasonality and changes in general economic conditions and consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  patterns, as well as other risks outlined from time to time in the filings of Cache, Inc. with the Securities and Exchange Commission.

About Cache, Inc.

Cache is a nationwide, mall-based specialty retailer of sophisticated, social occasion sportswear and dresses targeting style-conscious women. Cache targets women between the ages of 25 and 45 who have a youthful attitude, are self-confident and fashion-conscious, and require a missy fit. We operate 297 Cache and Cache Luxe stores primarily situated in central locations in high traffic, upscale malls in 44 states, the Virgin Islands and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. .
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 2007
Words:437
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