Cache, Inc. Announces Strategic Expansion Plan of 150 Stores and Hiring of Senior Executive Merchant.

NEW YORK--(BUSINESS WIRE)--Feb. 8, 1999--Cache, Inc.,(NASDAQ:CACH), a specialty chain of exclusive women's apparel stores with 184 stores open (172 Cache stores and 12 Lillie Rubin stores), announced today, the Company's plans to open 150 new stores over the next five years and the appointment of Ms. Gayle Wyroba as Vice President and Sportswear Merchandise Manager.

Chairman Andrew Saul announced a 5 year strategic new store growth plan, wherein the Company expects to open 100 Lillie Rubin stores and 50 Cache stores. Mr. Saul commented that "early results for Lillie Rubin stores have been very favorable. The Company is in the midst of developing a new Lillie Rubin prototype store, which it expects to introduce in the second half of 1999, with full expansion of Lillie Rubin expected to begin in the Fall of 1999. We anticipate the opening of approximately 20 Lillie Rubin stores per year over the next five years. The Company will open 5 new Cache stores this Spring and anticipates opening 10 Cache stores per year over the next 5 years."

Mr. Saul also announced the appointment of Ms. Gayle Wyroba as Vice President and Sportswear Merchandise Manager for Cache stores. In this new position, Ms. Wyroba, will report to Mae Soo Hoo, Executive Vice President and General Merchandise Manager. Gayle will be responsible for sportswear merchandise content at Cache. Commenting further, Mr. Saul disclosed "Gayle Wyroba has tremendous experience in women's ready to wear. Also her extensive knowledge of specialty store merchandising brings additional strength to Cache's management team. Gayle's hiring will allow Mae the opportunity to devote time to oversee Lillie Rubin's merchandising, which is the key to achieving the Company's strategic growth plan."

Ms. Wyroba brings to Cache extensive experience in women's specialty store merchandising, including more than four years at Ann Taylor, where she last held the position of Senior Vice President, General Merchandise Manager. Gayle also held similar positions at Abercrombie & Fitch, as well as at Lazarus stores.

Certain matters discussed within this press release may constitute forward-looking statements within the meaning of the federal securities law. Although Cache, Inc. believes the statements are based on reasonable assumptions, there can be no assurance that these expectations will be attained. Actual results and timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors, including, without limitation, industry trends, merchandise trends, competition and the ability to obtain financing, as well as other risks outlined from time to time in the filings of Cache, Inc. with the Securities and Exchange Commission.

For further information contact Thomas E. Reinckens, Executive Vice President, Chief Financial Officer, Cache, Inc. 1460 Broadway, New York, New York 10036, [phone].