Cabot Heritage Triples Online Newsletter Subscription Sales with Sitecore CMS.

Sitecore CMS's Interface Enables Quick and Easy Website Updates to Provide Valuable Content That Appeals to Both Current and New Clients

SAN FRANCISCO -- Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced that Cabot Heritage Corporation, one of the oldest and most respected independently owned U.S. financial newsletter companies, has deployed Sitecore's Web CMS solution to deliver dynamic content on its re-launched site. With the ability to make rapid site updates and offer current financial information, Cabot has increased its online sales of newsletter subscriptions by 300%.

Since the re-launch of its website, Cabot Heritage has seen a growth in site visitors. Because of the richness and depth of content available on Cabot's site, site visitors are more inclined to convert and become subscribers to the site's newsletter offerings. The increase of subscription sales to Cabot's newsletters is a result of attracting a large number of new prospects, higher conversion rates, and retaining more existing clients.

With Sitecore's easy-to-use interface, content editors can rapidly update the site content without relying on the IT staff. Cabot's eight investment newsletters, which vary from daily to monthly, now offer more intense, in-depth fundamental and technical analysis in an efficient and timely manner. With the ability to keep dynamic content on the site current and relevant, Cabot now provides significantly more value to prospective visitors as well as current subscribers.

"The Cabot website has moved beyond a simple static site with minimal content to being established as a go-to resource for up-to-date information on the stock market," stated Jon Heller, IT director for Cabot Heritage Corporation. "With Sitecore, our editorial and marketing teams can make adjustments to content, freeing IT to keep the site running smoothly. Utilizing Sitecore, we now deliver fresher content which has enabled Cabot Heritage to establish a better and stronger web presence."

"Today, people are looking for quality financial information that is useful, current and interesting," stated Paul Markun, VP marketing of Sitecore. "We are pleased that Cabot Heritage utilizes Sitecore to provide its users with timely information that keeps them plugged in with the latest financial developments and trends. They now have a world class investor solution."

About Sitecore

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage more than 20,000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, ISS and Atlanta Falcons.

About Cabot

Founded in 1970 with Cabot Market Letter, Cabot Heritage Corporation is an independent publisher of eight investment advisories serving more than 150,000 individual and professional investors around the world.