Cablevision Offers Mike Tyson-Frans Botha Pay-Per-View Fight Free to Customers Who Spend $50 or More At The Wiz.

BETHPAGE, NY--(BUSINESS WIRE)--January 12, 1999--

Offer Illustrates Marketing Synergy Created

By Cablevision Properties

Cablevision Systems Corporation (ASE: CVC) today announced that it is offering Saturday's Mike Tyson-Frans Botha pay-per-view event free to cable subscribers who spend $50 or more at any of Cablevision's 40 Wiz stores. The Wiz is the New York area's largest consumer electronics retail chain.

"This offer is a great opportunity for our cable customers and the first of what could be several synergistic deals between Cablevision's cable service and its retail and entertainment divisions," said Michael Bair, president of product management and marketing for Cablevision.

Consumers who spend $50 or more will receive a coupon at The Wiz good for a free viewing of the Tyson-Botha fight, which sells at a suggested retail price of $45.95. Consumers who mail in coupons with their cable bills receive credit for the pay-per-view fight.

To promote the offer, Cablevision launched a $1 million regional marketing campaign that includes outdoor billboard promotions, radio and broadcast-television spots, point-of-purchase displays, posters and signs. The campaign will run through the day of the fight.

For Cablevision, this promotion is an example of the synergies the Company is developing among all its New York area properties. With The Wiz, Cablevision instantly established a retail footprint in the New York area, creating both a regional showplace for its family of brands and a valuable connection between the in-store purchase of electronic equipment and the home use of telecommunications services.

The Tyson-Wiz promotion continues Cablevision's record of innovative pay-per-view marketing such as it's landmark pay-per-round exhibition of the first Tyson-Holyfield fight in late 1996.

Cablevision Systems Corporation is one of the nation's leading telecommunications, entertainment and cable television companies. The Company's cable television operations serve more than 3.4 million subscribers located primarily in the New York, Boston and Cleveland metropolitan areas. Rainbow Media Holdings, Inc., a 75% owned subsidiary of Cablevision, manages entertainment, news and sports programming businesses. Rainbow Media's assets include ownership interests in American Movie Classics, Bravo, Madison Square Garden, L.P., Radio City Entertainment and FOX Sports Net. The Company also owns and operates approximately 40 Nobody Beats the Wiz consumer electronics store locations and recently acquired the Clearview Cinema Group, Inc., operator and consolidator of community-based movie theatres.