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Cablevision Digital, Cablevision Monterrey and Megacable . . . Offer Cl@Se.



Entertainment Editors/Business Editors

MEXICO CITY--(BUSINESS WIRE)--April 9, 2004

The Pioneer Channel in the Integration of Educational Media Expands

Its Presence in Mexico with Its Concept of Educating and Entertaining

Cl@Se Will Also Support the Industry in Its Digital Migration,

Contributing with a Modern Educational Proposal

Cl@se, the pioneer service in education and multimedia in Latin America, announced that beginning today its signal can be viewed in Mexico through Cablevision Digital, Cablevision Monterrey and Megacable for the cities of Guadalajara, Puebla, Veracruz, Morelia and Hermosillo. The announcement was made by Maria Ignacia Arcaya, General Manager of Cl@se, during the CANITEC 2004 convention.

"With the incorporation of our channel to the digital platform of Cablevision Monterrey and Megacable through PCTV, many more Mexican families can enjoy the educational offering of Cl@se. This agreement offers a great opportunity to further expand the efforts that we have been undertaking since our launch, providing quality programming that combines education and entertainment for children, parents and teachers," said Arcaya.

"Becoming a part of the programming line-up of the new digital platforms reaffirms our commitment to the industry in supporting the digital migration, and to the audience that wishes to have unique content options and is looking for an important source of information in their family entertainment," added Arcaya.

Cl@se currently has 1.8 million subscribers in Latin America and reaches thirty thousand schools in Mexico through an agreement with the Latin American Institute of Educational Communication (ILCE).

Cl@se was launched in 1996 with the mission of making a concrete contribution to education in the Latin American region through high quality programming that integrates and complements, through entertainment, learning at school with learning at home. Its programming includes subjects like science, art, culture, languages, music and mathematics.

Besides combining education and entertainment through its television programming, cl@se has designed a space for interaction between the viewer and the channel, which its audience can access through the Web site: www.clase.net. This site is a unique multimedia tool where visitors will find games, surveys, videos, samples and information related to the programming of cl@se, that complements what is taught through television.

About Cl@se

Cl@se is the first multimedia educational channel in Latin America that offers, since 1996, the highest quality educational entertainment, 24 hours a day. Programming covers a wide range of subjects, such as foreign languages, science, culture, mathematics and the arts. As part of the Fundacion Cisneros' initiatives to contribute to educational services in the region, cl@se offers its audience audiovisual resources accompanied by online support materials through its website, www.clase.net. By building on the power of television and the internet, cl@se provides its viewers with innovative tools that facilitate active learning and promote creativity, allowing children and adults alike to become engaged in an entertaining and relevant learning experience. The channel is currently distributed in 1.8 million homes throughout Latin America and 30,000 schools in Mexico.

Cl@Se Can Be Viewed in Mexico Through the Following Pay TV Systems: DirecTV (160), Cablevision Digital Mexico (156), Cablevision Digital Monterrey (116), Megacable Digital (162), Telemedia (36), Cablemas Campeche (74) and Exicable (32).

About the Fundacion Cisneros

The Venezuelan-based Fundacion Cisneros initiates and administers innovative programs and partnerships that focus on education, culture, the environment, and community and humanitarian services. Founded by Patricia Phelps de Cisneros, Gustavo Cisneros and Ricardo Cisneros, the private, non-profit Fundacion leverages the information and communication technologies of the Cisneros Group of Companies to ensure that its educational and cultural initiatives reach the broadest possible public. All Fundacion Cisneros programs are based on the belief that education and freedom of expression are the foundations of a democratic society.
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Publication:Business Wire
Date:Apr 9, 2004
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