Cabletron launches Synergy-Plus Partner Program in Europe, Middle-East and Africa; Sales distribution and partners program to increase Cabletron's market share.ROCHESTER, N.H.--(BUSINESS WIRE)--Jan. 15, 1996 -- Cabletron Systems (NYSE NYSE See: New York Stock Exchange : CS) unveiled today its European Partners program called Synergy-Plus. Synergy-Plus will increase Cabletron's market presence in Europe, Middle-East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) by strengthening relationships with its strategic value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). (VARs), integrators and national telecommunications companies See telecom company. while Cabletron's sales force continues a direct relationship with large multinationals and institutions. "Cabletron built the best direct sales and support organization in the industry. Today, we are ready to focus key members of our European team on building an equally effective indirect sales program. These strengthened sales channels, supported by Cabletron, will create new, previously untapped sales opportunities and generate increased revenue," said S. Robert Levine, president and chief executive officer, Cabletron Systems. Synergy-Plus is structured to support the sales efforts of Cabletron partners the areas of networking hardware Networking hardware typically refers to equipment facilitating the use of a computer network. Typically, this includes routers, switches, access points, network interface cards and other related hardware. , management software and support. The Synergy-Plus program starts immediately and will be supported by Cabletron's Partner teams located in 20 offices across Europe, the Middle-East and Africa. "The Synergy-Plus program is not a change of strategy for Cabletron, instead, signals the development of a new sales area for the company," said Joe Solari, president, Cabletron Systems Europe. "We're committed to this program and do not intend to waiver from it. The more a partner commits to the program, the more they will get out of it." Synergy-Plus was developed by Cabletron's European management team to answer the needs of the VAR community. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jean-Claude Tagger tag·ger n. 1. One that tags, especially the pursuer in the game of tag. 2. taggers Very thin sheet iron, usually plated with tin. Noun 1. , european business development director, this program considers the partner as an extension of Cabletron to the customer and promotes the partner's strengths while preserving the country-specific and specialized sales programs already implemented. The flexibility of Synergy-Plus is based on the different skills and expertise of Cabletron's resellers. Synergy-Plus offers VARs various levels of certification based upon each resellers business investment and technical expertise. Cabletron partners reach the highest level of certification, called Center of Excellence, by demonstrating a broad range of industry expertise. A reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. can also become a Cabletron Premier Partner by specializing in either Spectrum, Cabletron's industry-leading network management software, or by providing a high-level of support and service. Synergy-Plus Partners Program guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. : o A well-defined partner business strategy; o Clearly defined entry and certification levels leading to Center of Excellence or Premier Partner status; o Professional training programs on Cabletron products and technology; o Partners receive the same level of information and training as Cabletron's internal teams; o Partner sales efforts are enhanced by a comprehensive range of business supports and services; o Partners work with a local Cabletron representative to ensure a successful working relationship for both companies and o A clear pricing policy. Cabletron Systems, Inc., is the largest company in the world dedicated exclusively to computer networking
Computer networking is the engineering discipline concerned with communication between computer systems or devices. products and services. With corporate headquarters in Rochester, NH, the company has 90 offices around the world and employs 5,500 people. Cabletron develops, manufactures and markets and services high quality internetworking products as well as the industry's most advanced network and systems management software based on its Synthesis product framework. Cabletron directly services customer sites around the globe and provides 7 x 24 support coverage, with free telephone support. A component of the S&P 500 index, Cabletron's common stock is traded over the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol CS. Over the last four quarters the company has reported record revenue of approximately $1 billion and earnings of $202 million. -0- Cabletron's World Wide Web site can be reached on the Internet at http// www.ctron.com. Cabletron, Spectrum and Synthesis are trademarks of Cabletron Systems. All other products or services mentioned in this document are identified by the trademarks or service marks of their respective companies or organizations. CONTACT: Cabletron Systems Bob Olson Bob Olson was an American football player. His home town was Superior, Wisconsin. He attended Notre Dame where he played linebacker between 1968 and 1969 and became team captain. 603-337-1048 e-mail: olson@ccmailpc.ctron.com |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion