Cablesoft announces commercially-supported interactive television applications for deployment on scientific-Atlanta's 8600X set top box; Applications to run on cross platform Wink Engine.BURLINGTON, Mass.--(BUSINESS WIRE)--May 6, 1996 -- CableSoft Corporation, Burlington, Mass., a leading developer and marketer of interactive television software to broadband network operators, today announced that CableSoft's commercially-supported, turn-key software applications for interactive television, developed for the Wink interactive television system, will be ported to Scientific-Atlanta's 8600X advanced analog home communications terminals. The compatibility with Scientific-Atlanta set-top equipment will increase the availability of interactive television applications in the general consumer market. The CableSoft-developed interactive television applications are based on Wink Communications' industry-standard interactive television application environment, which consists of a small-footprint software component -- the Wink Engine -- that offers set-top platform independence. CableSoft's set-top application and CableScape server software integrates with the Wink Engine on the Scientific-Atlanta 8600X which supports interactivity, unique graphics and communications features and the Wink Application Server in the head-end, to create a backbone system of hardware and software which will support interactive applications from data creation and input, through transport to the head-end server, and on to the set-top terminal. This will serve as a framework for adding other interactive capabilities, including advanced two-way applications as technology evolves. CableSoft's locally-branded, locally-based on-demand applications can enable cable operators to derive commercial revenues by implementing services such as ClassiFinder, the Company's interactive classified advertising and yellow pages and LocalWorks, CableSoft's interactive community directories. The CableSoft-developed applications operate as virtual channels that use the vertical blanking interval The part of a TV signal that is sent between each video frame. In North American TV (NTSC), the vertical blanking interval (VBI) takes up the last 45 lines of each 525-line frame. in a television signal for data transport. The compatibility with Scientific-Atlanta's 8600X extends and complements CableSoft's previously announced agreement with General Instrument, a developer of technology, product solutions and systems for the interactive delivery of video, voice and data. "Scientific-Atlanta and CableSoft are offering cable operators the potential of enormous commercial revenues through a set of turn-key interactive applications," said Bruce Jones Bruce Jones may refer to the following:
"We're bullish about CableSoft's interactive applications utilizing the Wink interactive technology. The advertising revenues represent potentially significant upsides upsides Adverb Informal, chiefly Brit (foll. by with)equal or level with, as through revenge for broadband operators and are a natural extension of the 8600X system capabilities," said Steve Necessary, vice president and general manager of Scientific-Atlanta's broadband analog subscriber systems division. Necessary added that, "the 8600X has real advantages including the capability for 16 color bit-map graphics, advanced memory buffering and CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. management, as well as eight VBI See vertical blanking interval. lines per channel." CableSoft Corporation Headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , CableSoft Corporation is the market leader in designing, developing and supporting information-based interactive television applications for broadband network operators. Scientific-Atlanta Scientific-Atlanta, Inc. (NYSE NYSE See: New York Stock Exchange :SFA See sales force automation. SFA - Sales Force Automation ) (http://www.sciatl.com) is a leading supplier of broadband communications systems, satellite-based video, voice and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. networks and worldwide customer service and support. The company is the Official Broadband Video Distribution Sponsor of the 1996 Summer Olympic Games The Summer Olympic Games or the Games of the Olympiad are an international multi-sport event held every four years, organised by the International Olympic Committee. in Atlanta, Georgia. -0- CableSoft and the CableSoft logo are trademarks of CableSoft Corporation. 8600x is a trademark of Scientific-Atlanta, Inc. The Wink Engine and Wink Application Server are trademarks of Wink Communications, Inc. CableSoft Announces Interactive Television Applications for Scientific-Atlanta's 8600X CONTACT: Brenda Stevenson or Jim Owens For the baseball player, see . Jim Owens was the head football coach at the University of Washington from 1957 to 1974. During his tenure, he compiled a 99-82-6 record. In 1959 and 1960, he led the team to back to back ten win seasons, back to back Rose Bowl wins and a National Schwartz Communications, Inc. (617) 431-0770 bstevens@schwartz-pr.com jimo@schwartz-pr.com or Bill Brobst Scientific-Atlanta (770) 903-6306 bill.brobst@sciatl.com or Barak Kassar Wink Communications, Inc. (510) 337-6308 barak.kassar@wink.com |
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