CableLink Interconnects Goes Sky High With SeaChange Satellite Advertising Delivery; SeaChange's SpotCast Intros With Multi-Market Interconnect Operation.Business/Technology Editors SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External Cable-Tec Expo Booth 1276 MAYNARD, Mass.--(BUSINESS WIRE)--May 8, 2001 CableLink Interconnects, a division of National Cable Communications (NCC NCC See National Clearing Corporation (NCC). ), initiated SeaChange International's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ) new SpotCast satellite system by beaming ads to 32 insertion sites in five television markets, reaching over 2.5 million homes. NCC, the nation's largest national spot cable rep firm, is co-owned by leading U.S. media companies AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , AT&T Broadband & Internet Services, Comcast Cable Communications, Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. and Katz Media Group. CableLink Interconnects is focused on consolidating cable system ad insertion in order to deliver advertisers and agencies market-wide coverage and superior schedule performance on spot cable buys. Based in Bloomfield, N.J., CableLink utilizes SeaChange's digital advertising system to enable national advertisers to reach key consumer targets in an expanding number of markets. CableLink is deploying the SeaChange system to streamline national ad placement so advertisers can take advantage of cable television's array of program options and targeted delivery. SeaChange's new SpotCast functionality is integrated into its digital advertising system permitting centralized VSAT (Very Small Aperture satellite Terminal) A small earth station for satellite transmission that handles up to 56 Kbits/sec of digital transmission. VSATs that handle the T1 data rate (up to 1.544 Mbits/sec) are called "TSATs. satellite transmission of ads, along with their exact placement schedules, to local cable systems. "The CableLink platform has made cable television's tremendous advertising advantages more accessible to advertisers and their agencies. We've built a highly advanced digital advertising system with the help of SeaChange," said Tom Olson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , NCC. "In April, we took it one step further as we turned on our new integrated satellite capabilities. We can take an ad with its schedule and almost instantaneously deliver it across one or more CableLink markets. From our Master Control Center in Bloomfield, we can ensure that that ad runs precisely as scheduled, with immediate verification." CableLink Interconnects' implementation of SeaChange SpotCast includes an uplink server at its MCC (The Microelectronics and Computer Technology Corporation, Austin, TX) The first high-tech research and development consortium in the U.S., created in 1982 by leading companies within the electronics industry. , seamlessly integrated into the local Spot System. The MPEG-2 digitally encoded ad, along with its accompanying schedule information, is submitted into the System. At the appropriate time it is automatically sent via high-speed frame relay network to the Hughes VSAT uplink facility. From there it is "multicast" via the two-way satellite network to local digital advertising systems around the U.S. Verification is relayed back through the VSAT network ensuring receipt and guaranteeing that the ad plays to local viewers. "Digital video brings with it tremendous opportunities for the television industry to streamline operations and generate new service and revenues," said James Kelso, vice president of advertising systems, SeaChange International. "CableLink stands out in the industry for its innovative implementation of digital video in meeting the needs of their agency customers. We're very proud to have debuted SpotCast to the exacting requirements of CableLink." Using SeaChange's proven MXT (Memory eXpansion Technology) A memory expansion technique introduced by IBM in 2002 for its Intel-based xSeries servers. Using a hardware compression algorithm, MXT doubles the amount of main memory in the computer. It is also available for licensing to other vendors. Technology, the television video system leader developed SpotCast to provide further advantages for its Spot digital advertising systems. Long-known for its software automation expertise in television applications, SeaChange is offering SpotCast to any of its hundreds of Spot System customers considering the advantages of satellite distribution. About SeaChange SeaChange International, Inc. is the world leader in digital video systems. The Company creates powerful server and software systems that manage, store and distribute professional quality digital video. SeaChange's innovative products are based on a scalable, distributed software architecture and standard technology components to continually deliver exponential improvements in digital video cost-performance. As a result, SeaChange enables broadband, broadcast, satellite and new media companies to streamline operations and reduce costs, allowing for expanded services, new applications and increased revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world. Visit www.seachangeinternational.com. |
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