Cable still dominates, despite ad war.Byline: Lewis Taylor The Register-Guard
The satellite company says it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to "Stop feeding the cable pig."
"Dump the dish," the cable company retorts.
Even if you're one of those Kill Your Television types, you've probably noticed that there's a war going on. Cable still dominates the market. A recent J.D. Power and Associates survey found that 60 percent of respondents subscribed to cable, and 17 percent to satellite. But satellite companies, using aggressive advertising, have been eating away at cable's dominance.
Dish Network See DBS. makes the most noise in its ads. Owned by EchoStar Communications Corp. of Englewood, Colo., the company has 10 million subscribers and is the nation's fastest growing satellite company.
Dish has been splashing its name on the sides of local buses and running full-page "cable pig" ads in newspapers. Dish also is touring the country with a 22-foot long inflatable pig.
Not everyone is amused.
"I've made a decision that (my cable service) is worth every penny," says Mike Kalish, a Eugene Comcast cable subscriber. "I see that (ad) and I think they're implying that I must be stupid to be paying so much ... . It's kind of a personal insult, as if I wasn't aware of the options."
Comcast cable, the largest cable company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , has been more low key with its ads, but the Philadelphia-based company isn't entirely above the fray. Their anti-satellite campaign features a photo of a dish in a trash can In the Macintosh, a simulated garbage can used for deleting files and folders. The trash can keeps the files intact in case the user wants to restore them, but can be "emptied" from time to time to save disk space. . Comcast will "buy back" your satellite dish satellite dish
A dish antenna used to receive and transmit signals relayed by satellite.
A parabolic antenna used to receive signals relayed by satellite. if you agree to subscribe. In a promotional event, the company recently ran a trackhoe over a pile of satellite dishes.
DirecTV (which recently sued Echostar for running "false and misleading" ads) has been the quietest of the three major TV service providers. The company's ads, which feature celebrities such as Danny DeVito Daniel Michael DeVito Jr. (born November 17, 1944) is an Emmy Award-winning American actor, director, and an Oscar-nominated producer, who first gained prominence for his portrayal of "Louie De Palma" on the popular ABC and NBC TV series Taxi (1978–1983). and Joan Cusack Joan Mary Cusack (born October 11, 1962) is an Academy Award-nominated American actress and comedian. Personal life
Cusack was born in New York City to an Irish American family. reading customer letters, focus on its high customer service ratings. For the second year in a row, the company was ranked first in a J.D. Powers survey of customer satisfaction.
DirecTV - based in El Segundo, Calif., and owned by Rupert Murdoch's News Corp. Ltd. - is bigger than Dish, with 12.2 million subscribers, but not growing as quickly.
"We don't really use (aggressive) tactics," says Jade Valine valine (văl`ēn), organic compound, one of the 22 α-amino acids commonly found in animal proteins. Only the l-stereoisomer appears in mammalian protein. , a DirecTV spokesperson. "If you look at our focus, it's our customers."