Cable marketing executive plans network aimed at broad cross-section of Hispanics; CTN gets black financing.Cable marketing executive plans network aimes at broad cross-section of Hispanics A Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. man is forming a new cable television network - aimed at young Hispanics - that he hopes to debut across the country next spring. John Figueroa John Joseph Maria Figueroa (1920-1999) was a white Jamaican poet and educator, of Galician origin. Figueroa taught at the School of Education of the University of the West Indies Mona campus, and at universities in Britain, Africa, and the United States. , the majority owner and president of Cable Television Nacional, said the network will be based in Los Angeles but programming will come from various sources around the country. The network is expected to reach between 500,000 and 700,000 Spanish-speaking households next spring. An exact date has not yet been determined, said Figueroa. By the end of its first year, he said he hopes to boost subscriber levels to 2.2 million. Figueroa has been in the cable television business for 17 years in various marketing positions, including jobs with Spanish-speaking stations. "I want to provide an alternative to the stations that are out there now by providing programming that is more representative of the Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere community in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," he said. Figueroa explained that, unlike other stations, CTN's all-Spanish programming will be geared to a cross-section of Hispanics rather than at specific groups of Spanish-speaking Americans. Figueroa said it will take about $8 million to start broadcasting. Start-up Start-up The earliest stage of a new business venture. funding for the project was provided by Black Entertainment Television, a Washington D.C.-based cable television network. But Figueroa said he is the project's principal investor, with a 60 percent stake. Figueroa said he is currently negotiating with two private investors, whose names he would not disclose, for additional funding. The network, he said, will remain minority-owned. The network currently has an office in Venice, but may relocate re·lo·cate v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates v.tr. To move to or establish in a new place: relocated the business. v.intr. prior to its broadcast debut. Figueroa said he is currently negotiating with various cable channel distributors to make the network available nationally, and perhaps in the Caribbean. Programming will be aimed at Hispanics between 18 years old and 40 years old and will include, old and new movies, music videos, children's programming, sports and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. shows. |
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