Cable Ad Sales.Taglined "Creative Ideas, Advice and Opinion for Cable Advertising Sales Professionals," Cable Ad Sales delivers just that in its copy-heavy monthly report. Each issue focuses on "one particular theme outlining specific tools designed to enhance and improve sales." One issue was devoted to "testing cable," including such articles as "Test the Strategy; Not Your Audience!," "The Secrets of a Bad Commercial" (one of which is "It is more entertaining than motivating"), "The Secrets of a Good Commercial," and a full-page adj. 1. occupying an entire page in a book or paper; as, a full-page ad s>. Adj. 1. full-page - occupying an entire page in a book or paper; "a full-page ad" "Client Baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface. baseline - released version Checklist." Another issue focused on sales slumps, stress and success. It's also noted that cable sales are now outperforming the broadcast universe. Format: 6 pp., 3 columns, printed black on coated white stock, teal teal: see duck. teal Any of about 15 species (genus Anas, family Anatidae) of small dabbling ducks found on the major continents and many islands. Many are popular game birds. accent, 3-hole punched. Staff Published by CAS Information Services See Information Systems. ; Cynthia Litwer, editor-publisher Data: Founded 12/94; 11x, $188/year. |
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