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Cable &Wireless Provides TeleGea.com with Affordable, PIN-Accessible, Non-Subscription Communications Services.


Business Editors/Hi-Tech Writers

VIENNA, Va.--(BUSINESS WIRE)--Feb. 8, 2000

Customers Can Purchase and Receive Instantly Phone Services Online

Cable &Wireless (NYSE NYSE

See: New York Stock Exchange
:CWP CWP Coal workers' pneumoconiosis, see there ), the global telecommunications group, announced that it is powering TeleGea.com's offer of affordable phone service delivered instantly over the Internet. Following an advertisement in the January 28 Super Bowl edition of USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, customers have been registering with www.telegea.com in record numbers to receive up to 200 minutes of free long distance calling.

&uot;Telecommunications services In telecommunication, the term telecommunications service has the following meanings:

1. Any service provided by a telecommunication provider.

2.
 are one of the few products that can be purchased and delivered via the Internet,&uot; said Mark Lees, director of Global Prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 Cards at Cable &Wireless. &uot;Successful partnering for the delivery of e-commerce solutions is a key part of Cable &Wireless's strategic focus.&uot;

&uot;TeleGea is helping redefine the way customers buy communications services,&uot; said Kevin Martini, vice president of Business Development at TeleGea. &uot;We see our site becoming the premier destination for non-subscription communications services. TeleGea has developed a unique e-commerce platform that enables Internet buyers to purchase and get instant fulfillment.&uot; As soon as customers complete the online purchase transaction they receive a PIN number, which allows access without requiring any long-term commitment.

The Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price.  is driving the creation of alliances and relationships between different types of companies. &uot;Backed by the strength of Cable &Wireless's commitment to its business customers, TeleGea is able to offer end-consumers the flexible, affordable, communications products and services they require,&uot; said Lees.

About Cable &Wireless

With customers in 70 countries, Cable &Wireless is a major global telecommunications business with revenue of around $14 billion in the year ended March 1999 and over 50,000 employees. Its businesses around the world offer a range of services spanning broadband data and Internet services, fixed and mobile voice, as well as interactive entertainment and information. Cable &Wireless' priority for expansion is the fast growing market of data and IP (Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
) services for business customers. Since November 1998, it has announced major investments in advanced networks in the US and Europe, the restructuring of Cable &Wireless Communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 in the UK and has acquired full control of Cable &Wireless IDC in Japan to support this strategy. Cable &Wireless now holds a unique position in terms of global coverage and services to business customers.

About TeleGea

TeleGea is the leading e-commerce provider of a broad range of non-subscription, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 communications services, including telephony, Internet, wireless and messaging services. TeleGea has built a content-rich e-commerce site that leverages innovative online technologies to dramatically improve the way people around the world buy products and services for all their communication needs. TeleGea provides a unique customer experience of product choice and flexibility, customization, international reach, and instant buying and delivery of services.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 8, 2000
Words:463
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