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Cable & Wireless Selects Priority Call to Expand Global Calling Card Business.


WILMINGTON, Mass.--(BUSINESS WIRE)--July 20, 1999--

Priority Call Named Group Standard Supplier in Deal That Strengthens C&W's Ability to Compete in International Postpaid and Prepaid Market

Priority Call Inc. announced today that it has been selected by Cable & Wireless, Global Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card.  to provide equipment and services to support expansion of its postpaid and prepaid calling card businesses around the globe.

The deal will effectively enhance Cable & Wireless' ability to compete in one of the fastest-growing sectors of the international telecommunications market.

Cable & Wireless already has millions of calling cardholders worldwide. Utilizing the new global database technology developed by Priority Call to enhance its ORYX oryx (ôr`ĭks), name for several small, horselike antelopes, genus Oryx, found in deserts and arid scrublands of Africa and Arabia. They feed on grasses and scrub and can go without water for long periods. (R) service node, Cable & Wireless will be able to offer customers what are essentially "roaming card" services. This will allow users to place long distance telephone calls using the same card, whether they are in London, Chicago, or Sydney.

Since the ORYX system doesn't require that the call be trunked back to the home node, the calls are more efficiently and cost effectively placed through the Cable & Wireless network.

This agreement represents the first of three Priority Call systems to be installed in Cable & Wireless' expanding global network. The first node was installed in the United Kingdom in late 1998. The additional platforms are to be deployed in the near future, and are important benchmarks in Cable & Wireless' efforts to globalize glob·al·ize  
tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es
To make global or worldwide in scope or application.



glob
 and brand its calling card business.

"It is important for us to have a platform supplier that can allow us to expand capabilities in this evolving market," said Phil Mehrtens, development and operations director of Cable & Wireless' Global Card Services division. "With Priority Call, we will be able to implement innovative systems that allow Cable & Wireless to offer customers cost-effective global calling card options."

"Cable & Wireless is an emerging force in the international calling card business," commented Lois Andreasen, vice president of marketing for Priority Call. "Utilizing innovative technologies will expand the reach of its vast communications resources, allowing the company to effectively compete with other network-based carriers."

About Cable & Wireless

Cable & Wireless is one of the world's leading providers of integrated communications and a major global carrier of communications traffic: Internet, data, voice, and video. Its businesses around the world offer a range of services spanning interactive entertainment and information, broadband data, Internet access See how to access the Internet.  and broadcast television, as well as fixed and mobile voice.

With 17 million customers in 70 countries, Cable & Wireless is one of the world's largest carriers of international traffic, providing mobile communications in more than 30 countries. Cable & Wireless plc is listed on the Stock Exchanges of London, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (NYSE NYSE

See: New York Stock Exchange
:CWP CWP Coal workers' pneumoconiosis, see there ) and Frankfurt.

About Priority Call Inc.

Priority Call, a member of LHS (filename extension) lhs - The filename extension for literate Haskell source files.  Group Inc., is a leading provider of open, distributed telecommunications solutions for next generation public networks. Through Priority Call's ORYX(R) platform, service providers gain the ability to market a wide range of enhanced services including prepaid calling, enhanced messaging, and unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required. .

Organizations throughout Africa, Asia, Europe, Australia, and North and South America have chosen Priority Call to deliver applications and services that meet the growing demand for sophisticated communications in new and evolving networks. To learn more about Priority Call, please visit www.prioritycall.com.

LHS provides convergent client/server customer care, billing, and customer acquisition software and services to the global telecommunications industry. The company is listed with NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 (LHSG) and on the Frankfurt Neuer Markt Exchange (LHI LHI Local Heritage Initiative
LHI Leading Health Indicator
LHI Leasehold Improvement
LHI Lars Hoej Informatik A/S (Danish translation technology company)
LHI Lipschitz-Hankel Integral
). Information about LHS Group Inc. can be found at www.lhsgroup.com.
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Jul 20, 1999
Words:580
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