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Cable & Wireless Launches 'The Jingle' Prepaid Phone Card; Holiday Shoppers Find Affordable Stocking Stuffers in Calling Cards.


VIENNA, Va.--(BUSINESS WIRE)--Nov. 9, 1999--

Cable & Wireless Global Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card.  today announced the launch of "The Jingle," a prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 phone card that's tailored to holiday shoppers looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 convenient, practical and affordable stocking stuffers.

"The Jingle" is a stocking stuffer gift that is designed to offer retailers selling power during the holiday season.

"The holiday season is the time of year when people get in touch with friends and relatives, and `The Jingle' calling card is the perfect stocking stuffer for children of all ages to make that happen now and throughout the year," said Kevin Martini, vice president, Global Card Services. "'The Jingle' is the perfect gift for anybody on your shopping list this holiday season."

"The Jingle" phone card program offers retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 a unique opportunity to generate increased revenue and margin during the busy holiday buying season. Retailers are able to work with Cable & Wireless' retail marketing experts to design effective holiday sales promotions that build sales volumes. Retail price points for "The Jingle" are affordably priced at $6.99 for a 30-minute card, and $12.99 for a 60-minute card. "The Jingle" is part of a series of new marketing initiatives that focus on creating unique specialty card products serving specific consumer segments.

Cable & Wireless Global Card Services creates innovative and dynamic prepaid phone card programs for the retail and promotional markets. For more information about the full line of Cable & Wireless prepaid phone card retail programs, visit www.cwcards-us.com or contact Reija Risseeuw at 703-287-6160 or reija.risseeuw@cwusa.com.

About Cable & Wireless

With customers in 70 countries, Cable & Wireless (NYSE NYSE

See: New York Stock Exchange
: CWP CWP Coal workers' pneumoconiosis, see there ) is a major global telecommunications business with revenue of around $13 billion in the year ended March 1999 and over 50,000 employees. Its businesses around the world offer a range of services spanning broadband data and Internet services, fixed and mobile voice, as well as interactive entertainment and information.

Cable & Wireless' priority for expansion is the fast growing market of data and IP (Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
) services for business customers.

Since November 1998, it has announced major investments in advanced networks in the US and Europe, the restructuring of Cable & Wireless Communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 in the UK and has acquired full control of Cable & Wireless IDC in Japan to support this strategy. Cable & Wireless now holds a unique position in terms of global coverage and services to business customers.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 9, 1999
Words:397
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