Cable & Wireless Launches `Peel and Stick' Prepaid Phone Card; TeleStamp's Innovative Format Marks New Era in Calling Cards.VIENNA, Va.--(BUSINESS WIRE)--Nov. 2, 1999-- Cable & Wireless Global Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. today announced the launch of TeleStamp(SM), a prepaid pre·pay tr.v. pre·paid, pre·pay·ing, pre·pays To pay or pay for beforehand. pre·pay  ment n. phone card in a convenient and innovative "peel and stick" format. TeleStamp gives retailers a new and unique offering for calling card customers -- a stamp-like peel-off label that is designed to transform a business card into a powerful marketing tool. "TeleStamp is a prepaid phone card on a label, and can be used by a wide variety of business customers, including real estate agents, CPAs and attorneys, who typically distribute a large number of business cards," said Kevin Martini, vice president, Global Card Services. "TeleStamp instantly turns any business card into a full-service prepaid phone card. Business customers will like the convenience, value and impact that TeleStamp adds to their marketing efforts." The TeleStamp phone card program offers retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → a unique opportunity to generate increased revenue and margin, while offering consumers competitive calling rates in the U.S. and to more than 200 other countries worldwide. The launch of TeleStamp allows retailers the opportunity to work with Cable & Wireless' retail marketing experts to design effective sales promotions to build awareness for TeleStamp and maximize sales opportunities. TeleStamp is part of a series of new marketing initiatives in the prepaid phone card arena that creatively meet the expanding needs of the marketplace. Cable & Wireless Global Card Services creates innovative and dynamic prepaid phone card programs for the retail and promotional markets. For more information about the full line of Cable & Wireless prepaid phone card retail programs, visit www.cwcards-us.com or contact Reija Risseeuw at 703/287-6160 or reija.risseeuw@cwusa.com. About Cable & Wireless With customers in 70 countries, Cable & Wireless (NYSE NYSE See: New York Stock Exchange : CWP CWP Coal workers' pneumoconiosis, see there ) is a major global telecommunications business with revenue of around $13 billion in the year ended March 1999 and over 50,000 employees. Its businesses around the world offer a range of services spanning broadband data and Internet access See how to access the Internet. , fixed and mobile voice, as well as interactive entertainment and information. Cable & Wireless' priority for expansion is the fast growing market of data and IP (Internet Protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. ) services for business customers. Since November 1998, it has announced major investments in advanced networks in the US and Europe, the restructuring of Cable & Wireless Communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. in the UK and has acquired full control of Cable & Wireless IDC in Japan to support this strategy. Cable & Wireless now holds a unique position in terms of global coverage and services to business customers. |
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