Cable & Wireless Announces New Broadcast Email Delivery Service for E-Business.

Business Editors/Hi-Tech Writers

Spring Internet World 2000

LOS ANGELES--(BUSINESS WIRE)--April 5, 2000

Cable & Wireless (NYSE: CWP), the global telecommunications group, today announced the availability of Cable & Wireless SureCom Email Broadcast, its new broadcast Email service that provides reliable broadcast delivery of Internet-based communications for online businesses and customer relationship management and marketing organizations.

The new service combines the power of Cable & Wireless' global network with advanced management and reporting tools to provide the reliability required for business-critical Internet communications on a large scale.

"Cable & Wireless is delivering on its promise to offer end-to-end e-business solutions, creating a competitive advantage for our customers," said Art Medici, senior vice president of Marketing, Cable & Wireless North America. "We are providing a critical tool to enhance customer relationships, drive traffic to web sites, provide email-based customer service and increase business automation."

Cable & Wireless SureCom Email Broadcast is a powerful tool that enables businesses to contact customers and prospects with regular and personalized email messages that support marketing and customer relationship management goals. The new service has commercial-grade capacity and reporting to handle large-scale email broadcasts that would overload smaller systems.

In addition, the new service delivers a new level of accountability by producing confirmation reports when messages have been delivered to the recipients' email systems. This feature is a level of accountability unique to Cable & Wireless.

The email outsourcing market is booming - from three billion messages in 1998 to 250 billion in 2002, according to Forrester Research. Marketing is a key application driving the growth. Online direct marketing expenditures are growing from $603 million to $5.3 billions, according to the Direct Marketing Association.

Applications for Cable & Wireless SureCom Email Broadcast include customer contact, investor relations, one-to-one marketing, online billing and business process automation. Benefits of Cable & Wireless Broadcast Email service include:

-- Commercial-grade capacity for large-scale broadcasts.

-- Comprehensive reporting offers a level of accountability not

found in other email systems.

-- Reply services to automate email responses and manage bad

addresses.

-- Personalization tools allows users to create a one-to-one

dialog with broadcast recipients.

-- Flexible delivery options let users to schedule future

broadcasts, choose algorithms for repeated delivery attempts,

set stop times for time-sensitive broadcasts.

-- Cable & Wireless ensures a targeted and receptive audience by

helping users develop "opt-in" lists, providing guidance to

avoid "spam" complaints and tools to manage list maintenance,

and following industry standards on appropriate email use.

For more information about Cable & Wireless SureCom Email Broadcast, visit the SureCom website at www.surecom.com.

About Cable & Wireless

With customers in 70 countries, Cable & Wireless is a major global telecommunications business with revenue of around $13 billion in the year ended March 1999 and more than 50,000 employees. Its businesses around the world offer a range of services spanning broadband data and Internet access, fixed and mobile voice, as well as interactive entertainment and information.

Cable & Wireless' priority for expansion is the fast growing market of data and IP (Internet Protocol) services for business customers. Since November 1998, it has announced major investments in advanced networks in the US and Europe, the restructuring of Cable & Wireless Communications in the UK and has acquired full control of Cable & Wireless IDC in Japan to support this strategy.

Cable & Wireless now holds a unique position in terms of global coverage and services to business customers.