Printer Friendly

Cable/Sat Rated by Survey.

According to the J.D. Power and Associates 1999 Cable/ Satellite TV Customer Satisfaction Study, cost of pay-TV services and actual program offerings were the two most important factors in deciding customer satisfaction. Quality reception and service capabilities were the least important factors.

With this in mind, satellite providers Dish Network and DirecTV were rated the best pay-TV services, with the MSO InterMedia Partners a distant third. Cable providers Time Warner Cable (12.6 million subscribers) and Tele-Communications (13.1 million subs) are two of the largest MSOs in the U.S., however, they ranked 11th and 13th respectively on J.D. Powers' satisfaction index.

Following are two graphs plotted by J.D. Power and Associates. The pie chart weighs customer satisfaction among cable and satellite TV providers and the bar chart plots the customer satisfaction index scores for the individual companies.
Satellite Service Providers
Dish Network 130
DirecTV 128
Cable Service Providers
InterMedia 109
Cox 108
Adelphia 105
Industry Average 103
Century 102
Comcast 101
Cablevision 100
MediaOne 99
Time Warner 99
Jones 95
TCI 95
Charter 91
Narcus 95
Falcon 83
Reception
Quality 8%
Equipment &
Service
Capabilities 9%
Customer Service 12%
Image/Credibility/
Billing 16%
Program Offerings 27%
Cost of Service 28%
COPYRIGHT 1999 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:J.D. Power and Associates research
Publication:Video Age International
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 1999
Words:204
Previous Article:ITU Announces Standard for TV.
Next Article:Radio Booms Across Canada.
Topics:


Related Articles
HERTZ, ENTERPRISE TOP SURVEY.
AIRTOUCH RATED TOPS IN SURVEY.
LEXUS STAYS ON COURSE, TOPS DEPENDABILITY LIST : ANALYST'S RANKING BASED ON 4 TO 5 YEARS OF USE.
FREQUENT CALLERS LIKE SPRINT BEST; LONG-DISTANCE STUDY LETS USERS RATE SERVICE.
CREDIT WHERE CREDIT DUE; DISCOVER, OPTIMA FAVORED IN SURVEY.
POWER'S INTEGRITY UNDER FIRE; DEALER CERTIFICATION PROGRAM AT ISSUE.
CABLE FIRMS FLOP IN POLL : NATIONAL SURVEY SHOWS MOST SUBSCRIBERS DISSATISFIED WITH LOCAL SERVICES.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters