Cabela's Set to Open 1st Montana Store in Billings at 4:00 P.M., Thursday, May 14, 2009.

BILLINGS, Mont. -- Cabela's([R]), known as the World's Foremost Outfitter([R]) of hunting, fishing and outdoor gear, will open its newest destination retail store in Billings, Mont., at 4:00 p.m. on Thursday, May 14, 2009. Billings is Cabela's first Montana store.

Cabela's stores are known as premier shopping and tourism destinations, drawing visitors from the local area and from hundreds of miles away. Several million people could visit the Billings store annually, making it a top tourist attraction in the state.

The 80,000-square-foot, next-generation Cabela's store is located at 4550 King Avenue East, Billings (South Billings Blvd. exit off I-90).

Extraordinary in design and showcasing thousands of products from its world-famous catalog, a customer's average stay at a Cabela's store has been estimated at a remarkable 3 u hours.

"We are thrilled that Billings will be Cabela's first location in Montana, a world-renowned outdoor destination," said Dennis Highby, Cabela's president and CEO.

The Billings store will be built in Cabela's trademark style that showcases the best of the outdoors in a spectacular indoor shopping experience. Cabela's stores are known as top-notch educational and entertainment attractions. Cabela's is much more than a retail store and will provide unique attractions for every member of the family including:

* Hundreds of trophy animal mounts re-created in their native habitats;

* Cabela's hallmark two-story Conservation Mountain, complete with a running waterfall, pond, wild game display and a 7,000-gallon aquarium, stocked with freshwater fish, including those native to the region;

* Other highlights include a Gun Library, express cafe, general store, fly shop and gift shop.

Some of the notable displays include a life-size record book mountain lion from Montana (taken by Stephan P. Connell in 1986, scores 15 4/16); and a life-size record book American elk (taken in Montana with a bow by Jeff Larson in 2007, score 395 3/8).

Visitors will also see a life-size Montana state record pronghorn (taken by Donald Yates in 1977, scores 91 4/8); a life-size, non-typical mule deer (taken in Montana by unknown hunter in 1943, scores 262 1/8); and moose from Alaska, Wyoming and Canada.

The general contractor is Minneapolis-based Kraus-Anderson Construction Company, one of the country's top commercial general contractors and construction managers.

Store manager Corey Watson has hired more than 200 employees to carry on the company's tradition of excellent customer service. Cabela's employees, most of whom have come from Billings and the surrounding area, are famous for living the outdoor lifestyle and having intimate knowledge of outdoor products. Product offerings will include hunting, fishing, camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoors-styled gifts and furnishings.

Cabela's Billings store hours will be Monday - Saturday, 8 a.m. - 9 p.m., and 9 a.m. - 6 p.m. on Sunday.

Cabela's Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's[R] has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter[R]. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB[R] Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol "CAB."

Caution Concerning Forward-Looking Statements 

Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions and expectations of future events, taking into account the information currently available to the Company. Forward-looking statements involve risks and uncertainties that may cause the Company's actual results to differ materially from the expectations of future results that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: the ability to negotiate favorable purchase, lease and/or economic development arrangements for new destination retail store locations; market saturation due to new destination retail store openings; increasing competition in the outdoor segment of the sporting goods industry; adverse economic conditions causing a decline in discretionary consumer spending; changes in consumer preferences and demographic trends; other factors that the Company may not have currently identified or quantified; and other risks, relevant factors and uncertainties identified in the Company's filings with the SEC, which filings are available at the Company's website at www.cabelas.com. Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.