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CYRK announces acquisition.


GLOUCESTER Gloucester, city, England
Gloucester (glŏs`tər, glô`stər), city (1991 pop. 106,526) and district, Gloucestershire, W central England, on the Severn River.
, Mass.--(BUSINESS WIRE)--Nov. 4, 1996--CYRK Inc. today announced its acquisition of Marketing Incentives Inc., a company engaged in the sale of advertising specialty and promotional products.

Marketing Incentives, headquartered in Norwood Norwood.

1 Town (1990 pop. 28,700), Norfolk co., E Mass.; settled 1678, set off from Dedham and Walpole and inc. 1872. Chiefly residential, its industries include printing and publishing and the manufacture of plastics, apparel, computer software, and
, Mass. and with branch offices in Illinois Illinois, river, United States
Illinois, river, 273 mi (439 km) long, formed by the confluence of the Des Plaines and Kankakee rivers, NE Ill., and flowing SW to the Mississippi at Grafton, Ill. It is an important commercial and recreational waterway.
, New Jersey and Texas, has been a leader in the industry for over 20 years. Marketing Incentives has projected revenues for 1997 in excess of $20 million. Terms of the acquisition were not disclosed.

Patrick D. Brady Bra·dy   , James Buchanan Known as "Diamond Jim." 1856-1917.

American financier and philanthropist who gained his nickname because of his attraction to diamonds and his extravagant lifestyle.

Noun 1.
, CYRK's president said, "CYRK is dedicated to becoming the world's leading provider of promotional products and services. This acquisition is a first step in our strategic plan to acquire promotional products companies, as a complement to our internal growth efforts."

CYRK is a full-service, diversified diversified (di·verˑ·s  promotional products and services company which designs, develops, manufacturers, sources and distributes high quality products for promotional programs and custom-designed sports apparel and accessories, in addition to offering fully integrated marketing services.

CONTACT: CYRK Inc.

David Brault, 508/283-5800
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 4, 1996
Words:161
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