CYGNUS BUSINESS MEDIA FORMS NEW SUBSIDIARY.Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to , now a unit of CommerceConnect Media Co. (Westport, CT), has formed a wholly-owned subsidiary for its industry-leading Web site, Firehouse.com. Cygus said the establishment, of Firehouse.com, Inc. (College Park, MD) will "allow the company to invest significantly in the site, while maintaining a focus on other core Cygnus properties." Cygnus said the site has nearly 20,000 visit sessions daily and "hundreds of thousands" of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. each month. Firehouse.com, Firehouse Magazine and the related trade shows "Firehouse Expo" and "Fire Rescue West" comprise Cygnus' fire and emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' sector. The properties offer industry news and information, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. capabilitites and related "value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. " to fire, rescue and EMS professionals. Interactive publisher Dave Iannone said that "increased investment in Firehouse.com will help to significantly expand the online offerings. We will be enhancing and adding to our content-specific sections, training features and services." The company said a recent poll taken last month at the "Firehouse Expo" showed that 91% of all respondants use the Internet to research products for their station and that Firehouse.com is, "far and away," the leading site. |
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