CYBERCHASE Enters 2004 with Infusion of Marketing Dollars from Two New Underwriters, Promotional Support from a National QSR and Multiple Licensees.

Entertainment Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 9, 2004

Math-mystery property CYBERCHASE(SM) shifts into high-gear this Spring with a flurry of brand activity, including new marketing dollars and licensees. A PBS Kids(R) on-air and online series, CYBERCHASE encourages young people to see, think and do math over numerous platforms.

UNDERWRITING AND MARKETING SUPPORT

INTEL and JIF have signed on as national underwriters of CYBERCHASE, bringing a plethora of promotional opportunities and marketing dollars to the series. National student contests, educational outreach programs, consumer promotions, and events are in the works to provide kids with fun opportunities to learn more about math, while embracing problem-solving and thinking. Through the funding of these underwriters, marketing efforts are planned to focus nationwide attention on math literacy, all while making brain power and problem-solving "cool" among school-age children.

PROMOTIONAL SUPPORT

CARL'S JR./HARDEE'S restaurants across the U.S. and its territories, as well as Mexico, Philippines, Bahrain, Costa Rica, Hong Kong, Egypt, Korea, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates, and Kuwait, will fire up a CYBERCHASE kids meal program beginning mid-February 2004. The kids meal program will be distributed in between other license-based promotions, typically one week at a time, and is available throughout the calendar year.

Featuring CYBERCHASE meal bags and an online overlay on Carl's Jr./Hardee's dedicated Cool Kids Web site (www.carlscoolkids.com), the promotion will deliver 3 million CYBERCHASE-themed premiums (four toys in all) to 3,000 participating stores.

LICENSING NEWS

CYBERCHASE products continue to be released on retail shelves, with two new books joining the existing lineup of products:

-- PARADISE PRESS, INC. released two CYBERCHASE coloring and

activity books in Wal-Mart stores in January 2004. More

titles, coming in March 2004, will be sold at Wal-Mart, Dollar

Tree, Walgreen's, and other retail outlets throughout the

United States. The books are filled with activities ranging

from word searches to mazes and coloring pages.

-- In Fall 2003, two interactive CD-ROM products - Carnival Chaos

and Castleblanca Quest - produced by BRIGHTER CHILD, LLC, and

distributed by THE LEARNING COMPANY, were released at a

suggested retail price (SRP) of US$19.99 each. These CD-ROM

adventures engage kids ages 8-11 with familiar characters and

exciting storylines - as they solve problems to outwit The

Hacker and save Cyberspace.

-- Publishing partner SCHOLASTIC debuted its first CYBERCHASE

book title, The Search for the Power Orb by Adam Rudman

(US$4.99 SRP), in Fall 2003. In the book, Jackie, Matt and

Inez are just normal, everyday kids -- they have no amazing

skills, no special powers. What they do have is the ability to

reason and apply what they know to solving the problems that

face them. But this is a battle of wits, and the Cyber kids

have exactly what it takes to beat Hacker at his own game!

ABOUT THE SERIES

-- All-new episodes of the animated series, produced by

Thirteen/WNET New York and Corus Entertainment's NELVANA, are

slated to premiere daily on PBS KIDS(R) from May 3 through 7.

The new titles are "EcoHaven CSE," "Borg of the Ring," "A

World Without Zero," "A Piece of the Action," and "The Grapes

of Plath."

-- CYBERCHASE Online has also refreshed its Parents and Teachers

section (www.pbskids.org/cyberchase/classroom) with new

lessons and activities.

-- A monthly CYBERCHASE column which appears in the fourth grade

edition of WEEKLY READER, the leading educational publisher of

elementary and secondary classroom periodicals, has been

reprinted at CYBERCHASE Online, www.pbskids.org. The column

features math games and fun, problem-solving activities

related to CYBERCHASE that encourage excitment of math and

problem-solving.

CYBERCHASE follows the animated adventures of the Cybersquad kids--Jackie, Matt and Inez--as they travel from the real world to the virtual vistas of cyberspace along with wise-cracking cyberbird Digit and face off with various bad guys in all-out battles of wits. The series is executive-produced by Sandra Sheppard, Director of Children's and Educational Programming for Thirteen, and former Magic School Bus executive producer Kristin Laskas Martin. Larry Jacobs, former director of Magic School Bus, is animation director for Nelvana Limited.

Major funding for CYBERCHASE is provided by the National Science Foundation, PBS and the Corporation for Public Broadcasting. Additional funding is provided by The Intel Foundation, The Kettering Family Foundation and The Volckhausen Family. Corporate funding provided by Jif Peanut Butter and Intel Corporation.

About Thirteen/WNET New York

Thirteen/WNET New York is one of the key program providers for public television, bringing such acclaimed series as Nature, Great Performances, American Masters, Charlie Rose, Religion & Ethics NewsWeekly, Wide Angle, Stage on Screen, Secrets of the Dead, and Cyberchase - as well as the work of Bill Moyers - to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own local productions such as The Ethnic Heritage Specials, The Thirteen Walking Tours, New York Voices, and Reel New York. With educational and community outreach projects that extend the impact of its television productions, Thirteen takes television "out of the box." And as broadcast and digital media converge, Thirteen is blazing trails in the creation of Web sites, enhanced television, CD-ROMs, DVD-ROMs, educational software, and other cutting-edge media products. More information about Thirteen can be found at: www.thirteen.org.