CXN's COO, Dr. Len Sellers Engages Bamboo Networks of China.

Business Editors

BEIJING--(BUSINESS WIRE)--Jan. 28, 2003

China Xin Network Media Corporation (CXN Media), a market research and business information service company, has awarded the contract for development of a new data system to Bamboo Networks of China.

CXN Media has an exclusive partnership with China Economic Information Network (CEInet), a national information network for the study and description of economic development in China. CEInet, which has physically linked more than 150 information centers throughout China, has created the largest economic database on the China Internet. CXN will be processing its information and research with a proprietary metadata technology.

"The amount of information available can be overwhelming," said Len Sellers, the chief operating officer of CXN. "A main purpose of metadata is to provide contextual data to computers. It allows the machines to derive meaning from the content being organized. In other words, it changes statistics into intelligence."

Bamboo Networks, is an IT solutions provider and systems integrator based in Hong Kong, has offices in Guangzhou, Tokyo and Seoul. The majority of its 150-person staff is based in Guangzhou, China.

"Our clients need to know more than raw information," Sellers said, "They need to know what it all means. We intend to build a metadata engine that finds structural meaning that is buried within the content. It is a next-generation system that will be the first of its kind in our market."

CXN is responding to client demand for increasingly specific data elements required for efficient market analysis. What would normally take a large number of people to aggregate and analyze data can now be done by a small staff, reducing operational costs while actually increasing response time.

The project is expected to be completed by spring of 2003.

CXN MEDIA CORPORATION is a global provider of financial, economic and business information on the People's Republic of China. Through its partnership with the China Economic Information Network (CEINet), CXN sources, produces and customizes market research and business intelligence on the People's Republic of China. For more information about China Xin Network Media Corporation (OTCBB: CXIN), see www.cxnonline.com.

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