CVS Launches Loyalty Program and Customized Promotions With Prime Response Marketing Automation Technology.ORLANDO Orlando, city, United States Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots. , Fla.--(BUSINESS WIRE)--Dec. 14, 1998--(The National Conference on Database Marketing) Company Praises Prime Vantage(TM) Flexible, Open Architecture for Ease of Integration Prime Response Inc., a marketing automation solutions provider offering the leading campaign management software, recently announced that CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. Corporation is using the Prime Vantage(TM) software to deliver customized marketing promotions in three test markets. CVS, the largest drugstore retailer in the U.S., is using Prime Vantage campaign management software to deliver customer-specific coupons and health updates through its monthly mailings to targeted customer segments. To deliver market-specific promotional campaigns and provide enhanced reporting functionality, CVS developed and implemented a customer-level data warehouse and works with numerous vendor partners to create monthly mailings that feature precise customization -- including coupons and updates on customer-defined interests such as health, beauty, nutrition, etc. CVS credits Prime Vantage's flexible, open architecture with integrating easily with its Oracle database and HP-UX HP's version of Unix that runs on its 9000 family. It is based on SVID and incorporates features from BSD Unix along with several HP innovations. (operating system) HP-UX - The version of Unix running on Hewlett-Packard workstations. hardware, as well as arming its marketing team with the ability to plan, analyze, execute and monitor its promotional strategies. "The purpose of relationship marketing at CVS is to enhance sales and profits by using customer-specific front store purchase behavior to create superior value for our target customers and encourage them to choose CVS as the primary provider of their health and beauty care solutions. We carefully selected Prime Vantage to help us make this move towards increased customer loyalty and profitability," said Mark Robinson Mark Robinson may refer to:
Albany (ăl`bənē), town (1996 pop. 14,590), Western Australia, SW Australia. It is a port on Princess Royal Harbour of King George Sound. The town has woolen mills and fish canneries. , NY; Baltimore Baltimore, city (1990 pop. 736,014), N central Md., surrounded by but politically independent of Baltimore co., on the Patapsco River estuary, an arm of Chesapeake Bay; inc. 1745. , MD; and Greensboro, NC markets. "We're extremely proud that CVS selected Prime Response," said Bob Fetter, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Prime Response Inc. "The company's strategic approach to implementing the Prime Vantage software is a credit to its expertise both as a retailer and a marketing tour-de-force. CVS's use of the sophisticated marketing automation in Prime Vantage is clearly differentiating the company in its customer interactions." About Prime Response Prime Response is a marketing automation solutions provider offering the leading campaign management software. Prime Vantage, the core product of Prime Response's marketing automation suite, is the most widely installed campaign management software based on open systems and client/server technology. Prime Vantage is an enterprise-wide solution empowering companies to enhance customer relationships by planning, analyzing, executing and tracking marketing programs across multiple channels. Originally founded in 1987 as a service bureau, Prime Response has evolved into a highly successful enterprise software provider. With installations in the US, Europe, Africa and Asia Pacific, Prime Response has successfully deployed Prime Vantage across multiple industries, such as financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. and cable communications, retail and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , automotive, utilities and travel and leisure. For more information, contact Prime Response at 877-PRIMELINE or www.prime-response.com. (c) Prime Response 1998. Prime Vantage and Prime Response are trademarks of Prime Response Group Inc. All other brand and product names are trademarks of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion