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CVS/pharmacy has launched its Beauty 360 store concept.


CVS/pharmacy has launched its Beauty 360 store concept, which is designed to change the way women shop for prestige beauty. The concept, which debuted at DuPont Circle Dupont Circle is a traffic circle in the northwest quadrant of Washington, D.C., at the intersection of Massachusetts Avenue, Connecticut Avenue, New Hampshire Avenue, P Street and 19th Street.  in Washington, D.C., offers an upscale shopping destination for the multi-faceted, time-starved woman. Using an experiential model of selling that is heavily focused on service and is conveniently located right in the customer's neighborhood, Beauty 360 features a wide range of prestige and niche beauty brands from the skin care, cosmetics, men's grooming and fragrance categories. Differentiating the stores from other beauty retailers, Beauty 360 will be staffed with trained and licensed professionals offering a unique suite of brand-specific signature services including mini-manicures, express facials, hand massages and makeup application, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. .

[ILLUSTRATION OMITTED]

"Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," said Mike Bloom Mike Bloom may refer to:
  • Mike Bloom (basketball), a player in the NBA in the 1940s who played for the Celtics and the Lakers
  • Mike Bloom (ice hockey), a player in the NHL in the 1970s who played for the Capitals and the Red Wings
, senior vice president of merchandising at CVS/pharmacy. "This new concept will redefine the beauty shopping experience by providing customers with access to prestige and niche beauty brands as well as an unparalleled level of service."

A second Beauty 360 store is slated to open early this month in Mission Viejo Mission Vi·e·jo  

A community of southern California southeast of Irvine. It is mainly residential. Population: 96,300.
, CA. Both the D.C. and Mission Viejo locations are adjacent to CVS/pharmacy stores and can be accessed via a breezeway breeze·way  
n.
A roofed, open-sided passageway connecting two structures, such as a house and a garage.
 as well as a separate store front entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

Brands launching in the first two Beauty 360 locations include Dr. Brandt Skincare, Clean, P&G Fragrance, Laura Geller, Coty Fragrance, Sampar, Paula Dorf, Elizabeth Arden Elizabeth Arden (December 31, 1878 - October 19, 1966) was a Canadian businesswoman who built a cosmetics empire in the United States.

Arden was born Florence Nightingale Graham in Woodbridge, Ontario, where she lived until she was twenty-four years old.
, Fragrance, Stendhal, Freeze 24.7, It Cosmetics, StriVectin, Borba, Juicy Couture Fragrance, Supersmile, ModelCo, Japonesque, Talika, Canyon Ranch, Lavera, Zirh, Fusion Beauty, Me Bath, Ahava, Bloom, Mineral Essence, Clarins Fragrance, Payot, Caron Paris and Perlier.

More info: www.cvscaremark.com
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Dec 1, 2008
Words:305
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