CVR/MARC Named National Agency of Record for Centennial Wireless.Business Editors & Technology Writers INDIANAPOLIS--(BUSINESS WIRE)--April 26, 2001 One of the Largest Independent Wireless Telecommunications Service Providers Chooses Indianapolis Agency to Execute $18.5 Million Branding and Marketing Program CVR/MARC, the Indianapolis MARC USA MARC USA is one of the largest independent advertising agencies in the United States with more than $400 million in billings and 320 employees. MARC operates full-service offices in Chicago, Dallas, Indianapolis, Miami, Fort Lauderdale and Pittsburgh. office, today announced that it has been appointed the national agency of record for Centennial Communications Centennial Communications (NASDAQ: CYCL) and its subsidiaries (Centennial Wireless (U.S.), Centennial Dominicana and Centennial de Puerto Rico) provide wireless and broadband telecommunications services to wireless telephone subscribers in the United States, Puerto Rico, the Corp. (Nasdaq:CYCL) to launch an $18.5 million branding and consumer marketing campaign. CVR/MARC will focus on Centennial's domestic operations to help the wireless telecommunications provider increase its customer-base throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In addition to brand development, the agency will execute a wide variety of marketing activities including: direct mail programs, video and point-of-sale development, and print and broadcast advertising. The national marketing campaign will target consumers throughout Indiana, Louisiana, Michigan, Mississippi, Ohio and East Texas. "In addition to an impressive track record in consumer marketing, CVR/MARC demonstrated tremendous understanding of the wireless industry," commented Phillip H. Mayberry, Centennial's president of domestic operations. "We were searching for a strong marketing partner and we're confident CVR/MARC will help us quickly penetrate our target markets across the country, increasing awareness of our products and services, and building our customer-base." CVR/MARC has built brands and provided marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategy and support to consumer-focused businesses for nearly a century. In the wireless industry, CVR/MARC most recently served as the agency of record for Cellular One, providing marketing, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services throughout central and southern Indiana Southern Indiana, in the United States, is notable because it is culturally distinct from the rest of the state. The area's geography has led to a blend of Northern and Southern culture that is not found in the rest of Indiana. . Other national accounts include the Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940. For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different. , Bank One Home Loan Services, Bryant, Maytag, the NCAA NCAA abbr. National Collegiate Athletic Association and Indiana Pacers Sports and Entertainment. CVR/MARC plans to hire additional staff members to accommodate its recent growth. The agency is currently searching for a seasoned marketing professional to support the Centennial account and will open an office in Fort Wayne, Indiana “Fort Wayne” redirects here. For other uses, see Fort Wayne (disambiguation). Fort Wayne is a city in northeastern Indiana, USA and the county seat of Allen County. Fort Wayne is Indiana's second largest city after Indianapolis. to provide the wireless company with an accessible day-to-day contact. About Centennial Communications Corporation Centennial is one of the largest independent wireless telecommunications service providers in the United States and the Caribbean with approximately 17.5 million Net Pops and over 717,800 wireless subscribers. Centennial's Domestic operations have approximately 6.0 million Net Pops in small cities and rural areas. Centennial's Caribbean integrated communications operation owns and operates wireless licenses for 11.4 million Net Pops in Puerto Rico, the Dominican Republic, Jamaica and the U.S. Virgin Islands, and provides voice, data and Internet services on wireline networks in the region. Welsh, Carson, Anderson & Stowe and an affiliate of The Blackstone Group are controlling shareholders of Centennial. For more information regarding Centennial, please visit our website at www.centennialcom.com. About CVR/MARC MARC USA is one of the fastest growing independent advertising agencies in the United States with more than $680 million in billings and over 500 employees. Headquartered in Pittsburgh, the agency has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Detroit, Dallas, Miami, Indianapolis and Orlando. CVR/MARC, MARC USA's Indianapolis office, has been offering full-service marketing communications strategy and implementation since 1910. For more information about CVR/MARC, visit www.cvrmarc.com. |
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