CUSTOMER COMMUNICATIONS GROUP INC.

12600 West Cedar Drive Denver, CO 80228

Contact: Sandi McCann

Phone: [phone]

Fax: [phone]

E-mail: [e-mail]

Web: www.customer.com

Profile

CCG offers expertise in CRM consulting, interactive solutions, project management, database analysis and management, creative design and value-added content services.

Case Study

One of CCG's clients, a West Coast bank was grappling with how to handle the implications of a landmark federal case that hurt the bank's deposit and mortgage business. Determined to boost revenues, the bank needed to build relationships with its real-estate agent customer base. CCG helped the bank to reach the goal by developing a relationship marketing program. Objectives:

* Create a database of real estate agent information to enable ongoing data mining.

* Increase awareness among real-estate agents of the bank's mortgage loan products.

* Enhance agents' relationships with personal loan officers.

Results:

* The agent database included nearly 40 percent of agents working in the bank's markets.

* Seventy-four percent of the agents surveyed were familiar with the bank's mortgage loan products and their personal loan officer--a jump from 6 percent awareness before the program launch.

* Thirty-three percent of the real-estate agents requested product information, a meeting or call from their loan officer.