CUSTOMER BEHAVIOR SOLUTION ENHANCES MARKET STRATEGY.Alterian, Inc., a provider of high-performance comparative data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a technology, has announced that Chicago-based Newark Electronics has implemented in less than 60 days the first component of its new Customer Behavior Solution using Alterian's technology. This solution will enable rapid access to customer-related data for enhanced marketing strategies and initiatives. "We were impressed with how fast we could deploy Alterian's customer intelligence solution, which will help us get to the heart of customer lifestyle analysis," said Steve Hopkins, assistant vice president, marketing, at Newark. "Using Alterian, we can now query our transaction database and derive critical insight into our customer's behavior with run times of seconds versus hours." Using an Alterian-powered solution, more than 15 gigabytes of Newark customer-related data are rapidly compared and analyzed for behavioral patterns. Newark uses this new system to generate campaign lists and perform customer segmentation. "We are pleased that Newark Electronics, a leading distributor of electronic components, has selected Alterian to underpin its critical customer intelligence solutions," said David Eldridge
David Eldridge (d. 3 June 1797) is the earliest known person of European descent to die in the Western Reserve, and the first person to be buried in the newly-created city of Cleveland. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alterian, Inc. "Alterian technology is ideally suited for the vast amounts of information that Newark needs to rapidly process to better understand their customers." About Newark Electronics Newark Electronics is one of North America's largest distributors of electronic components, test instruments, tools and wire, stocking over 150,000 products from 300 leading manufacturers. Newark supplies everything from the basics to the newest innovations through its 48 branch offices, catalog, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and Web site. Newark's UK parent company, Premier Farnell  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . plc, is a global distributor of electronic components and industrial products servicing more than 100 countries and over 1.2 million customers. For more information call Newark at 1-800-4-NEWARK (+1-800-463-9275) or visit its Web site at: http://www.newark.com. About Alterian Alterian is a global software developer that markets High-Performance Comparative Data Processing Technology. Alterian's Platform enables rapid application development of comparative data processing solutions and currently powers a wide range of applications, including Customer Intelligence, Consumer Dynamics, Data Mining, Fraud Detection and Network Traffic Analysis Solutions. Alterian's development environment also makes it possible for companies to seamlessly integrate this new form of data processing into their existing operational systems and business workflow process. Since 1997, Alterian has focused on building technology to address the needs of companies within markets that require quick decision making capabilities based upon iterative it·er·a·tive adj. 1. Characterized by or involving repetition, recurrence, reiteration, or repetitiousness. 2. Grammar Frequentative. Noun 1. analysis of vast amounts of detail-level data. Alterian's worldwide partner network builds, implements and customizes solutions for many different markets. Alterian's partner network is growing rapidly and includes several key partners, such as Accurate Business Solutions, Carlson Marketing Group, Claritas, Experian, CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group plc, Dimension Data, GB Information Management, Marketing Databasics, MarkIT Information Services See Information Systems. , Microgen Kaisha, Occam, Prophit Share and Vertex. Alterian's international headquarters is located in Bristol in the UK, and its North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters is based in Chicago in the USA. Alterian's float, or initial public offering, was on the techMARK Index of the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. in July 2000. For more information, call 312-884-5204 or visit |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion