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CURING THE THROWAWAY BATTERY BLUES THIS HOLIDAY SEASON

 GAINESVILLE, Fla., Nov. 30 ~PRNewswire~ -- "Batteries not included." Those three words strike fear in the hearts of millions at gift-giving time each year.
 Eight of 10 Americans have experienced at least one of these Christmas morning mishaps:
 -- 64 percent admit stealing batteries from products in the home to power holiday gifts.
 -- 63 percent report making trips to the store to buy batteries seconds after Christmas gifts are opened.
 -- 61 percent confess to forgetting to buy batteries for gifts.
 -- 53 percent reveal that they didn't buy enough batteries to power a gift.
 -- 48 percent acknowledge buying the wrong size batteries.
 -- 25 percent say that dead camera or camcorder batteries kept them from recording holiday memories.(a)
 (a) According to the Millennium Rechargeables USA Shopping Survey
 These and many other battery nightmares are experienced every holiday season by people across the country. When trouble strikes, throwaway battery users must go to the store to buy new batteries -- trips which cost time and money. Rechargeable users, on the other hand, simply replace the run-down batteries with freshly charged ones conveniently waiting in their battery chargers. Today, using rechargeable power makes battery blunders no big deal.
 In the long run, rechargeable battery technology is the most affordable, convenient and environmentally safe household battery power source currently available. They provide consumers with ready, reliable power -- right in their homes. This new power source has turned temporary power into permanent power -- power that can last a lifetime.
 "Imagine never having to buy another battery -- that's what rechargeables are all about. Rechargeables are redefining how consumers buy and use batteries. Batteries are no longer something to be bought, used up and thrown away. Today's rechargeables can be used over and over again -- up to 1,000 times," said Janet Watson, consumer affairs director for the rechargeable Millennium(R) Power System, the largest manufacturer of rechargeable products in North America.
 "In fact, if a Millennium Power Cell ever fails to accept or hold a charge, Millennium will replace it and recycle the worn-out cell. With our lifetime replacement guarantee, batteries can be a once-in-a- lifetime investment of as little as $12.99 (based on Millennium Charge Man(TM) and two AA Power Cells)."
 Rechargeable batteries require a charger to provide them with power. In the past, that meant waiting from 12 to 16 hours, or overnight, for batteries to be replenished. Today, the battery charger is an easy-to- operate, compact household gadget that charges batteries in as little as one hour. Plug it in in the kitchen, family room or wherever power- hungry gadgets are kept, and always leave a second set of batteries on- charge. That way, fresh batteries are as close as the nearest charger. There are no more dead batteries and no more inconvenient trips to the store to buy new batteries.
 To find out more about rechargeable power, call Millennium Rechargeables at 800-226-7697 for a free booklet, "Taking Charge."
 -0- 11~30~92
 ~CONTACT: Jane Thacher or Mark Pettit of Ketchum Public Relations, 404-873-1711, for Millennium~


CO: Millennium Rechargeable Power System ST: Florida IN: SU:

BR-BN -- AT004 -- 1867 11~30~92 11:07 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 30, 1992
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