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CUDL announces 2009 Auto Lending Award winners.


CUDL CUDL Credit Union Direct Lending  has announced the winners of its 2009 Auto Lending Best Practices Awards and Diamond Awards.

Eight credit unions were presented with the awards for auto lending efforts and success in four categories: Portfolio Growth and Risk Management, Business Development and Dealer Relations, Marketing to Members and Marketing AutoSMART to members. Two credit unions were awarded the CUDL Diamond Award for continued excellence and overall success in the auto lending marketplace.

"In today's challenging environment it is imperative that credit unions make auto lending a core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
," said Tony Boutelle, president/CEO of CUDL. "Congratulations to these credit unions that have made the effort and achieved the results."

Sikorsky Financial Credit Union in Stratford Stratford, estate, United States
Stratford, home of the Lee family, overlooking the Potomac River, E Va., SE of Fredericksburg. A national shrine dedicated in 1935, the site was purchased in 1716 by Thomas Lee, who built the mansion Stratford Hall in
, Conn. and Community 1" Credit Union in Shoreline, Wash. were the Portfolio Growth and Risk Management award winners.

Northeast Credit Union based in Portsmouth Portsmouth, city, England
Portsmouth, city (1991 pop. 174,218) and district, Hampshire, S England, on Spithead Channel. The district includes Portsea (naval station), Southsea (residential district and resort), and the old town of Portsmouth proper.
, N.H. and New Jersey's Credit Union Auto Group were the winners of the Business Development and Dealer Relations award.

The Marketing to Members award went to FAA Credit Union in Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm  and Erie Federal Credit Union in Erie, Pa.

New Generations Federal Credit Union in Richmond, Va. and Washington State Employees Credit Union in Olympia, Wash. were the Marketing AutoSMART to members award winners.

The two CUDL Diamond Awards went to Coastal Federal Credit Union in Raleigh, N.C. and Mountain America Federal Credit Union in West Jordan, Utah West Jordan is a city and a suburb of Salt Lake City in the U.S. state of Utah. West Jordan is a rapidly growing suburb of Salt Lake City, with a balanced housing stock, quality commercial districts and a strong industrial base. .

--lsiegriest@cutimes. com
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Publication:Credit Union Times
Article Type:Awards list
Date:Jul 22, 2009
Words:232
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