CUC International participates in Microsoft MITV Media Partners Program.DALLAS--(BUSINESS WIRE)--May 10, 1995--CUC International Inc. (NYSE NYSE See: New York Stock Exchange : CU) has announced its participation in the Microsoft Interactive Television (MITV MITV Multimedia Interactive Television (Malaysian pay TV) MITV Microsoft Interactive Television MITV Maritime Independent Television (Canada) ) Media Partners Program. This program offered by Microsoft Corp. is a collaborative effort to provide strategic content providers direct support and early access to MITV tools and software for developing broadband interactive applications. Walter A. Forbes, chairman and chief executive officer of CUC CUC Cuban Convertible Peso (ISO currency code) CUC Columbia Union College (Takoma Park, MD, USA) CUC Canadian Unitarian Council CUC Canadian Ultimate Championships , said, "We are pleased with the opportunity to take advantage of the MITV architecture. This platform represents another valuable technology for CUC to offer its broad range of discount products and services to consumers." CUC's involvement with the MITV platform is complementary to CUC's interactive strategy according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forbes. CUC will leverage its extensive shopping operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , supplier relations, 15 years of online network and interactive experience, and in-house digital studio to take advantage of this new platform. The MITV Media Partners Program will provide CUC with application platform training, access to the pre-release tools and software, and Microsoft's creative and technical staff. CUC will demonstrate a prototype of the Shoppers Advantage interactive application with Microsoft at this year's National Cable Television Association conference in Dallas May 8 through May 10. CUC International CUC (Comp-U-Card) International Inc., a huge membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based out of Stamford, Connecticut and headed by Kirk is a leading membership services company, currently providing more than 33 million consumers with access to a variety of services including home shopping, travel, insurance, auto, dining, home improvement, checking account enhancements, and discount coupon programs. CUC International is a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Stock Exchange-listed company whose divisions and subsidiaries include Benefit Consultants Inc., Comp-U-Card, CUC Europe Limited, Entertainment Publications Inc., Essex Corp, FISI-Madison Financial Corp., Interval International Inc., National Card Control Inc., The NetMarket Company and Welcome Wagon International Inc. CONTACT: CUC International Sandra Morgan, 203/965-5114 |
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