CUC International launches Internet shopping service; On-line pioneer to offer low prices on more than 250,000 brand name items at http://www.cuc.com.

NEW YORK--(BUSINESS WIRE)--Sept. 20, 1995--CUC International, pioneers in on-line commerce for more than 15 years, today launched Shoppers Advantage, one of the largest, most comprehensive shopping services to appear on the Internet's World Wide Web.

This new on-line superstore will offer a convenient and secure way to purchase a vast array of items ranging from televisions and car stereos to perfumes and bedspreads.

Shoppers Advantage is poised to redefine the shopping experience by offering unbiased, detailed information on product features, specifications and prices for more than 250,000 brand name items. In minutes, shoppers can browse through a wide variety of products which meet their preset specifications. Purchases are conducted through a membership number, not a credit card, to insure security.

"We all want to make the best use of our time every day and spending hours in a crowded shopping mall is rarely anyone's idea of fun," said Walter Forbes, Chairman and Chief Executive Office of CUC International. "We have always felt that the most valuable tool we could provide consumers was information. By bringing Shoppers Advantage to the Internet, and right into people's homes, we hope to provide a much valued service that is convenient, efficient and valuable to today's savvy shoppers."

Moreover, members are offered a low price guarantee, and prices are typically 10% to 50% below MSRP, with warranties automatically extended for two years by Shoppers Advantage. Purchases are charged to the members' Visa or Mastercard account with delivery directly from the manufacturer or the distributor to the buyer.

Membership in Shoppers Advantage is $49.95 annually. Customers join by dialing a toll-free number and gain unlimited access to browse through the service and obtain product information, comparison shop or purchase products at their leisure.

Shoppers Advantage on the Internet is the culmination of 20 years of work providing consumers with discounts on a variety of goods and services. From the earliest days of CUC International, Walter Forbes imagined a service that would allow shoppers to make educated, well-informed decisions from the relaxed comfort of their computer. For 20 years he built a membership-based direct-marketing organization primed to capitalize on the breakthrough opportunities available with the personal computer.

The convenience of shopping from a desktop is certain to benefit consumers with limited time available for shopping. According to a recent "Retail Satisfaction Survey" commissioned by CUC International, nearly 50% of consumers feel they have less time to shop today than five years ago. Additionally, the survey demonstrated shoppers' frustrations with crowded malls, pushy salespeople and high prices. Greater than 25% of shoppers reported an extremely unpleasant experience when dealing with a retail salesperson in the last six months and more than 20% found the overall retail shopping atmosphere to be irritating.

CUC International provides more than 38 million consumers with access to discounts on a variety of services including shopping, travel, dining, auto, health and home buying and maintenance, insurance and extended warranty services through its proprietary database networks. The company currently operates shopping services on commercial on-line networks including America Online, CompuServe, Dow Jones, Prodigy, Delphi, Genie, GTE Main Street, Sierra Online and the Imagination Network.

CONTACT: CUC International

Laura Plevyak, 203/965-5114

or

Edelman Public Relations Worldwide

Bennett Kleinberg, 212/704-8266

or

Evan Goetz, 212/704-8273