CUC International Inc. offers consumers customized book recommendations through its books stacks subsidiary.STAMFORD, Conn.--(BUSINESS WIRE)--April 22, 1997-- New Affinity Feature Offers Internet Consumers Targeted Book Recommendations Based on Consumer Purchasing Patterns CUC International CUC (Comp-U-Card) International Inc., a huge membership-based consumer services conglomerate with travel, shopping, auto, dining, home improvement and financial services offered to more than 60 million customers worldwide based out of Stamford, Connecticut and headed by Kirk Inc. (NYSE NYSE See: New York Stock Exchange :CU) announced today that its Books Stacks division (http://www.books.com) has launched a new service called Affinity. This feature will enable users to explore the selections of other Book Stacks' customers with similar tastes and also obtain valuable, personalized book-buying recommendations. Affinity is anonymous and requires no input from the user. While viewing information on a particular book, the customer can simply click the Affinity link, providing instantaneous access to a list of titles which are similar to the book the customer is considering. Matching is accomplished by using five years of customer-buying information gathered by Book Stacks. Affinity is the first intelligent agent that leverages such a vast amount of purchasing data from an international community of book buyers. Charles Stack, president and founder of Book Stacks, commented, "The difference between Affinity and other intelligent agent systems is the ease of use and depth of personalized information provided to consumers. Affinity utilizes actual book buying histories and patterns to make recommendations to consumers. This is considerably more relevant and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. to the consumer than other agent systems." CUC International is a leading membership-based consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, company that currently provides approximately 66.3 million consumers worldwide with access to home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. , travel, insurance, automobile, dining, home improvement, lifestyle clubs, checking account enhancement, and discount coupon programs. CUC CUC Cuban Convertible Peso (ISO currency code) CUC Columbia Union College (Takoma Park, MD, USA) CUC Canadian Unitarian Council CUC Canadian Ultimate Championships is also the parent company of Interval International, a leading time-share exchange company. In addition, CUC provides educational and entertainment interactive media products through its CUC Software division. PR059BS CONTACT: CUC International Inc., Stamford Laura P. Hamilton, Vice President, Investor Relations Investor relations The process by which the corporation communicates with its investors. 203/965-5114 |
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