CTW Names Anna Maria Cugliari Vice President, Strategic Marketing and Brand Management.NEW YORK--(BUSINESS WIRE)--Oct. 13, 1998--Children's Television Workshop Tuesday announced the appointment of Anna Maria Cugliari to the position of vice president, Strategic Marketing and Brand Management. Cugliari is currently senior vice president at the Ad Council. Cugliari will report to Sherrie Rollins, executive vice president, Marketing and Communications. She will be responsible for developing the brand positioning of CTW CTW Total Carat Weight CTW Children's Television Workshop CTW Corporate Travel World CTW Conquer the World CTW Context-Tree Weighting CTW Changing the World CTW Carbon Trade Watch CTW Computer Trade Weekly CTW Communications Theory Workshop and all CTW media products, including "Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. ." In addition, Cugliari will supervise efforts to integrate the strategic marketing goals within the organization. In making the announcement, Rollins said, "We're fortunate to have someone of Anna Maria's experience and talent to help develop new brands for CTW as well as reinforce and expand our existing brands, such as 'Sesame Street.'" Cugliari joins CTW from the Ad Council, a national nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. that is the country's largest provider of public service advertising. As senior vice president, she oversaw the strategic direction of the Ad Council's 10-year initiative to focus all marketing and advertising efforts on improving circumstances for children and families. Additionally, she supervised advertising campaigns and brand positioning on behalf of more than 20 nonprofit organizations and federal government agencies. She also oversaw major research projects, including strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. research. Cugliari said: "I am excited by the opportunity to join CTW, the premiere organization that defined the category of truly educational and entertaining media for children. It will offer me the possibility to merge my expertise in marketing and branding with my interest in children's programming and issues." Cugliari's past experiences include marketing and public policy positions in government, nonprofit and private sectors. She served as a health policy analyst for a governor's commission created by former New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of State Governor Mario Cuomo Mario Matthew Cuomo (born June 15, 1932) served as the Governor of New York from 1983 to 1995. Cuomo became nationally known for his rousing keynote speech at the 1984 Democratic National Convention and the subsequent speculation over the next two decades that he might run for the . Cugliari received a bachelor of arts degree from Princeton University Princeton University, at Princeton, N.J.; coeducational; chartered 1746, opened 1747, rechartered 1748, called the College of New Jersey until 1896. Schools and Research Facilities and a master of science degree in health policy and management from Harvard University School of Public Health. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion