CTIA-The Wireless Association Launches Common Short Codes Media Monitoring Process.Will Work with Wireless Media Consulting, Inc., to Ensure Promotional Materials Used to Market Short Code Campaigns Comply with the Industry's Consumer Best Practices WASHINGTON -- CTIA-The Wireless Association[R] announced today the launch of the common short code (CSC (Card Security Code) A three- or four-digit number printed on the back of credit cards for security purposes. Called "Card Verification Value" (CVV) by Visa, "Card Validation Code" (CVC) by MasterCard and "Card Identification (CID) by American Express and Discover, ) media monitoring process to validate that promotional materials used to market short codes comply with the industry's Consumer Best Practices (CBP CBP competitive protein binding. ). Developed with the U.S. carriers, the "CSC Auditing and Monitoring Initiative" provides wireless operators with an ongoing and rigorous assessment of third party content providers' compliance with the CBP. By having a single set of CSC monitoring requirements, the compliance process is more transparent and valuable for all participants in the "ecosystem" - from content providers to consumers. The addition of media monitoring has expanded the capabilities of the wireless industry's "CSC Auditing and Monitoring Initiative" to provide greater consumer protection from entities that are non-compliant. This new process will capture the promotional campaign information that is offered in print, online, radio and television advertisements A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. . Existing CSC campaigns will have a grace period to correct any program that does not comply with the industry's best practices. If no changes are made by the deadline, CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. will prohibit the violators from renewing existing or acquiring new codes until the violations are corrected. CTIA has chosen Wireless Media Consulting, Inc., (WMC WMC Winter Music Conference WMC Weill Medical College (Cornell University) WMC Wisconsin Manufacturers and Commerce (Madison, WI) WMC Westchester Medical Center WMC Western Mining Corporation ) to provide the media monitoring process for this new initiative. "CTIA has clearly demonstrated its continued commitment to evaluating and refining the monitoring process to achieve greater compliance as well as protect consumers and provide them with the best experience possible when purchasing content from carrier partners. In addition, this will seamlessly combine the monitoring and registry functions to ensure CSC campaigns are in compliance with the CBP," said Steve Largent, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CTIA-The Wireless Association. "We are looking forward to working with WMC on this new process." For more information, please visit www.USShortCodes.com. To view the CBP, please visit: www.usshortcodes.com/csc_best_practices.html. About Wireless Media Consulting (WMC) Since November 2006, WMC has been protecting U.S. wireless carriers from thousands of misleading advertising campaigns, fraudulent billing practices, and "bait and switch A deceptive sales technique that involves advertising a low-priced item to attract customers to a store, then persuading them to buy more expensive goods by failing to have a sufficient supply of the advertised item on hand or by disparaging its quality. " programs, ensuring the safety of their subscribers and the reputation of their brands. We've worked directly with carrier legal teams on civil, state, and federal issues and delivered, to our carrier clients, millions of dollars of savings in customer service, refunds, and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. . CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers Internet provider - Internet Service Provider . www.ctia.org |
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