CTIA WIRELESS Hosts Mobile Marketing Conference."Marketing--The Mobile Channel" is a Day-Long Program Dedicated to Exploring the Strategies, Successes and Barriers to Marketing Through Mobile Devices WASHINGTON -- CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. WIRELESS 2007[R], the world's largest event for the wireless industry, will offer a full-day program: Marketing -The Mobile Channel on Monday, March 26 which will explore the strategies, success and barriers to marketing through mobile devices. CTIA WIRELESS takes place March 27-29, 2007 at the Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida. in Orlando. The program will address how the mobile channel is complementing traditional forms of advertising, helping businesses build loyalty and awareness by engaging wireless subscribers in interactive dialogues. New uses for Short Message Service (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ), Common Short Codes (CSC), Multimedia Messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), Mobile TV, Mobile Advertising, and Mobile Search will be explored during the program. "Targeted, precise messages aimed at receptive audiences are the holy grail of advertising," said Robert Mesirow, vice president of operations and show director for CTIA WIRELESS. The mobile channel provides brands, content providers and agencies a new means to target consumers. The program's sessions and real-life case studies will demonstrate how some businesses are using the third screen to reach 200 million North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. consumers whose mobile devices are an integral part of their daily lives." The keynote speaker, John Hadl John Willard Hadl (born February 15, 1940 in Lawrence, Kansas) was a professional American football player. After playing halfback on both offense and defense at the University of Kansas as a sophomore, Hadl played quarterback for his last two years at Kansas, and was , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brand in Hand, will address the audience at 9:15 a.m. on some of the opportunities and obstacles to adoption of mobile marketing strategies by brand marketers. He is an advisor to several leading mobile companies and a number of major brand marketers in the U.S. More than 50 "in market" mobile campaigns have been developed under his stewardship and he is currently the Strategic Advisor of Procter & Gamble's Consumer Innovation group for mobile. Session topics will include mobile commerce, international influencers, advertising and marketing, aggregator corner, carrier review and case studies. Speakers include executives from ALLTEL, AT&T Mobility, Digitas, Disney Mobile Disney Mobile is a Mobile Virtual Network Operator in the United States which launched in June of 2006, and will cease operating on December 31, 2007. It operates on Sprint's CDMA network. Disney Mobile is owned by The Walt Disney Company, which had marketed to family subscribers. , DraftFCB, Helio, mBlox, ShopText, Sprint, Telephia, Universal Music Mobile and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. . Sponsors of Marketing the Mobile Channel include Third Star Media, NeuStar, Advertising Age, RCR RCR Richard Childress Racing RCR responsible conduct of research RCR Royal College of Radiologists (UK; also seen as RCOR) RCR Royal Canadian Regiment RCR Rockcliff Resources Inc (Sudbury, ON, Canada) Wireless News, The Canadian Wireless Telecommunications Association, Common Short Code Administration, the Mobile Marketing Association and CTIA - The Wireless Association. Also taking place at CTIA WIRELESS on Monday, March 26 is Billboard's Mobile Entertainment Live! conference (formerly MECCA), presented by Mozes, in association with QuickPlay Media. This one-day event one-day event a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country. encompasses the current state of mobile entertainment and what the future might hold. Guided by Billboard's global editorial team, CTIA and an advisory board of industry experts, attendees will discover how they can participate in, and profit from, the mobile entertainment revolution. Attendees will also learn from and network with the visionaries defining the mobile space today, and gain development, marketing and consumer insights from leading analysts and end users. For more information on Billboard's Mobile Entertainment Live! including the complete agenda, visit www.billboardevents.com. About CTIA WIRELESS 2007 As the premiere global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2007 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit www.ctia.org/ctiawireless. CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org. |
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