CTIA Pumps Up the Volume on Wireless Music; Music Industry Stars Headline Panels, Receptions as Attendees vie for Gadget Giveaways.

Business Editors/High-Tech Writers

CTIA Wireless IT and Entertainment 2003

WASHINGTON--(BUSINESS WIRE)--Oct. 16, 2003

CTIA WIRELESS I.T. & ENTERTAINMENT 2003 will be alive with the sound of music as numerous panels, receptions and speakers at the conference sing the praises of mobile music. Consumers' insatiable demand for wireless music is creating substantial revenue opportunities for both wireless and music/entertainment industries.

Panels: The Cellular Telecommunications & Internet Association (CTIA) has teamed with the Mobile Entertainment Forum (MEF) to offer attendees a provocative discussion, led by distinguished panelists.

-- Moderated by Ralph Simon of the Mobile Entertainment Forum,

the Wireless Music Landscape panel will be held Oct. 22 from

1:00 p.m. - 2:30 p.m. in Room 205 of the Sands Expo &

Convention Center, Las Vegas, Nevada.

-- Those attending the panel will be eligible to win a free

wireless gadget. A drawing will be held at the conclusion of

the session.

Panel Headliners include:

-- Denzyl Feigelson, expert on Apple's iTunes operation and how

this explosive medium might be a future mobile role model.

-- Bruce Kirkland, artist manager of industry legends such as

Depeche Mode, Peter Gabriel, Jon Bon Jovi, and Bon Jovi.

-- Jim Griffin, of Cherry Lane Digital, one of the world's

leading authorities on the effective use and copyright payment

for mobile content.

-- Michael Galleli, head of content acquisition at T-Mobile USA,

and expert talent scout in the record business prior to

entering the world of mobile music.

-- Michael Nash, a key mobile music executive in Time Warner's

Warner Music Group and a groundbreaker in mobile music

development, delivery and decision-making.

Reception: The Mobile Entertainment Forum will hold its second annual CTIA reception from 5:00 - 7:00 p.m. on Tuesday, Oct. 21, at Zeffirino Ristorante, located in the Grand Canal Shoppes of the Venetian Hotel. During the reception, another wireless gadget will be awarded to one lucky attendee. To RSVP and be eligible to win, send an e-mail to [e-mail]. Be sure to include your full name, company, job title and contact details.

CTIA will hold an "invitation only" Mobile Entertainment Reception from 5:30 - 7:30 p.m. on Wednesday, October 22, in the Foundation Room of the House of Blues in Mandalay Bay. This reception will intermingle the entertainment industry with wireless carriers and manufacturers. Featured speakers include Larry Kenswil, President, Universal Music Group - eLabs.

Following the reception, UrbanWorld Wireless, a leading content provider of urban lifestyle news and entertainment, and MEF will honor Rap Artist 50 Cent with the First Ever "Ringtone of the Year Award" at an open event at the Red Dragon inside of Mandalay Bay's China Grill. The ringtone version of 50 Cent's "In Da Club" has been downloaded more than 500,000 times, making it the most successful downloaded ringtone in U.S. mobile entertainment history.

CTIA's WIRELESS I.T. & ENTERTAINMENT 2003 is the fastest growing wireless Internet and mobile data show in the industry. This year, it will take place at the Sands Expo & Convention Center in Las Vegas, Nevada, from October 21-23. Register now to network with industry leaders, regulators, technologists, media and analysts at the one place that draws the best of wireless - CTIA WIRELESS I.T. & ENTERTAINMENT 2003. For more information including registration, travel, housing and session details, please visit our Web site at www.wirelessit.com.

Note: Reporters interested in attending CTIA WIRELESS I.T. & ENTERTAINMENT 2003 can register online for FREE MEDIA CREDENTIALS at www.wirelessit.com/media. For questions on registration, please contact Erin McGee at [e-mail] or by phone at 202.736.2980.

Headquartered in London and Los Angeles, CA, the Mobile Entertainment Forum is a global trade association representing the mobile entertainment services industry. The MEF represents such industry leaders as Vodafone, Siemens, Sun Microsystems, EMI/Capitol, Microsoft and others. Established in February 2001, MEF's mission is to drive the industry's evolution and commercial potential by identifying and working to resolve the critical issues faced by the industry. For further information, please visit www.mobileentertainmentforum.org.

CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.

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