CTIA Names Amobee Media Systems Official Mobile Ad Serving Partner for the CTIA WIRELESS I.T. and Entertainment 2007 Event's Mobile Site.

Amobee to Deliver Mobile Advertisements for Sponsors at World's Largest Mobile Data Telecommunications Event

WASHINGTON & REDWOOD CITY, Calif. -- CTIA WIRELESS I.T. & Entertainment 2007[R] announced today that Amobee Media Systems will ad-fund the event's official mobile site, running October 22 - 25. By accessing wap.wirelessit.com from any mobile phone, attendees will have access to the event's program, keynote schedule, daily news flashes and general information.

CTIA WIRELESS I.T. & Entertainment 2007 takes place in San Francisco, California at the Moscone Center, South Hall from October 23-25.

Thanks to Amobee's advanced ad-serving technology, this official CTIA Wireless I.T. and Entertainment 2007 WAP site will display banner advertisements from the event's top sponsors including Accenture, AT&T Mobility, Cellmania, Ericsson, GoTV Networks, Idealwave, Mobile Enterprise, Oliver Wyman, PA Consulting, Questex and RCR Wireless. Each sponsor banner is clickable and provides users the sponsor's booth location.

"Amobee is revolutionizing the way in which advertising is delivered by positioning the mobile operator at the heart of the mobile advertising ecosystem," said Patrick Parodi, CMO for Amobee Media Systems. "CTIA WIRELESS I.T. & Entertainment is an exciting industry conference and is the hotbed for showcasing innovation in mobile technologies. We are thrilled to work with CTIA to provide attendees with a preview of what's to come in mobile advertising."

"Mobile advertising is rapidly becoming the most effective medium for brands to reach key target audiences. At an event where wireless and entertainment are combined, it was natural to engage with our attendees through the mobile channel," said Robert Mesirow, vice president of business operations and show director for CTIA. "We chose to work with Amobee Media Systems because of their ability to provide a holistic and efficient solution for the delivery of mobile advertising. We're eager to provide our attendees with a compelling way to receive and access conference information on their mobile devices and to provide our sponsors with some additional visibility as industry leaders."

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, and Games etc... Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers to "get more for less". The company has also engaged advertisers and media buying agencies to directly purchase ad inventory as part of Amobee's growing advertising network.

Amobee's media system is capable of supporting everything from in-game and in-video to in-wap and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and non-intrusive manner thus increasing the media value while giving users control over the engagement.

Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners (www.accel.com), Sequoia Capital (www.sequoiacap.com), and Globespan (www.globespancapital.com). Amobee has commercial offices in London and San Francisco, with R&D in Herzliya, Israel.

About CTIA

CTIA WIRELESS I.T. & Entertainment 2007[R] is a one-of-a-kind event that reflects the dual nature of today's wireless data industry--technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. For more news on the CTIA WIRELESS I.T. & Entertainment 2007[R] convention visit www.ctia.org/wirelessIT/.

CTIA-The Wireless Association[R] is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries. CTIA WIRELESS I.T. & Entertainment[R] takes place in San Francisco October 23-25; CTIA WIRELESS 2008[R] takes place in Las Vegas, April 1-3.