CTIA Mini-Conferences Target Music, Games, Personalization, Video.WASHINGTON -- Mobile entertainment remains a booming segment in the wireless industry, with consumers ringing up millions of dollars in sales of entertainment-focused content. Recognizing this, CTIA-The Wireless Association(TM) will host four mini-conferences at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. WIRELESS I.T. & Entertainment 2005 focused on the most popular forms of mobile entertainment: music, games, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and video. Each mini-conference, held on Tuesday and Wednesday, September 27-28, will open with an introduction and keynote from leaders in the wireless and entertainment industries followed by three breakout sessions spotlighting the challenges and opportunities faced by companies looking to develop or offer mobile music, games, personalization and video. "The mini-conferences provide a unique opportunity where busy leaders and innovators can step back, interact with the industry's finest experts, and develop the ideas and skills that will advance mobile entertainment. These sessions will be an asset to those new and non-traditional entrants trying to discover what it takes to succeed in the highly competitive wireless entertainment market," said Steve Largent, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CTIA. Steve Largent continued by announcing the keynote speakers for the mini-conferences: --Music Mini-conference - Phil Wiser Phil Wiser is a digital media entrepreneur from Silicon Valley. He co-founded Liquid Audio, a pioneering digital music company in the mid-1990s. After Liquid Audio, Mr. Wiser became CTO of Sony Music and built up their digital businesses by creating the deal with iTunes and then , Chief Technology Officer, Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
--Games Mini-conference - John Batter, Vice President & General Manager, Electronic Arts Mobile --Personalization Mini-conference - Deep Nishar, Director, Product Management, Google, Inc. --Video Mini-conference - Nick Lehman, Senior Vice President, Strategy & Operations, MTV Networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable Digital Music + Media The mini-conferences breakout sessions will address: --Mobile Music: Artists, Labels, & Publishers: What Do License Holders Want? --Mobile Music: The Business Case For (and Against) Downloading --Mobile Music: Lifestyle Marketing: More to Sell than Just Music --Games: Taking Wireless Gaming to the Next Level: Platforms, Devices, and Graphics...What's Coming Next? --Games: Distribution and Marketing Strategies for Market Segments and Game Genres: What Works Best for Whom? --Games: Mobile Multiplayer Games See multiplayer gaming. : What Will They Be? How Do We Get There? --Personalization: Making the Wireless Device One's Own: Wallpaper, Ringtones, and Ringbacks...What's Next? --Personalization: Capitalizing on Self-Expression -- Finding Profit in Subscribers' Interest in Unique Messaging Options --Personalization: -- Mobile Storefronts -- What's Hot and Why --Video: Mobile Video's Technology Roadmap The context of product management The existence of product managers in the product software industry indicates that software is becoming more and more commercialized as a standard product. -- Challenges in Enhancing the Third Screen's Capabilities --Video: Critical Issues in Developing the Mobile TV Market --Video: Finding Mobile Video's ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). The complete speaker lineup for the mobile entertainment mini-conferences is available at www.CTIA.org CTIA WIRELESS I.T. & Entertainment 2005, September 27-29, 2005 at Moscone West in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA, is a comprehensive wireless data event, which represents both sides of the industry - Enterprise and Consumer. From the Enterprise side the focus is on integrating wireless technologies into the enterprise and vertical business markets, such as healthcare, government, automotive, retail, etc. Additionally, the show reflects the explosive growth in wireless entertainment - encompassing everything from mobile content to digital cameras and interactive games. Registration and complete event details are now available at www.CTIA.org. Note: Qualified reporters and research analysts interested in attending CTIA WIRELESS I.T. & Entertainment 2005 can register online for FREE MEDIA CREDENTIALS at www.CTIA.org. For questions on registration, please contact Erin McGee at emcgee@ctia.org or by phone at 202.736.2980. CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers Internet provider - Internet Service Provider . www.ctia.org |
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