CTIA Launches Two Short Code Promotions At CTIA WIRELESS 2005; Promotions & Session Will Highlight Permission-Based Mobile Marketing.

WASHINGTON -- With analysts estimating 650 million global wireless subscribers by the end of 2005, it is little wonder that marketers and advertisers are pursuing wireless as the most innovative and potentially useful medium to reach and engage consumers. CTIA WIRELESS 2005, the world's largest wireless tradeshow, will focus on this growing trend of permission-based mobile marketing by featuring its own wireless promotional programs and by hosting the Mobile Marketing Roadshow at its upcoming event, March 14-16 in New Orleans, Louisiana.

"General Motors, Kodak, Fox, even some national publications are beginning to incorporate wireless technology into their advertising and promotional campaigns. These companies have recognized that with an ever expanding number of wireless subscribers, wireless technology can be an ideal way to engage consumers and attract attention to their particular company or brand," said Steve Largent, President & CEO of CTIA-The Wireless Association(TM). "I hope the attendees of CTIA WIRELESS 2005 take part in our two wireless short code promotional activities and discover the potential permission-based mobile marketing could have on their products and services."

Attendees to CTIA WIRELESS 2005 will have multiple opportunities to discover how various permission-based mobile marketing services can operate.

--CTIA's Wireless Widgets Showcase will feature a sampling of the latest, most innovative products being displayed on the exhibit floor at CTIA WIRELESS 2005. Attendees will be able to vote for their favorite Wireless Widgets by sending a text message to the common short code WIDGT (94348) and entering the number of their favorite products. The Wireless Widgets will be on display in the CTIA Booth - booth 4247. The Winning Wireless Widget will be announced from the Day 3 Keynote Stage.

--The Morial Convention Center in New Orleans is nearly three-quarters of a mile long and the show is equivalent to 15 1/2 football fields. Some attendees to CTIA WIRELESS 2005 have received complimentary pedometers to use at the event to find out how many steps they log during the three-day event. These attendees will be able to text message the common short code WRLSS (97577) and answer trivia questions to win prizes.

--The Mobile Marketing Roadshow (Sunday, March 13, 9:00 - 5:00, only at CTIA WIRELESS 2005) will offer attendees a hands-on interactive workshop providing insight and actionable information to design and launch a permission-based mobile marketing strategy. The session includes a step-by-step guide for creating effective mobile marketing campaigns, information on the various mobile applications and the convergence of these applications and how to determine the right application (messaging, downloads, WAP and integrated applications) for your company, client or brand and, finally, factors that need to be considered when integrating these applications into your marketing program.

CTIA would like to thank Mobliss for powering the short code promotions, Samsung for sponsoring the pedometers and the Mobile Marketing Association for presenting the Roadshow.

These mobile marketing promotions will be demonstrated only at CTIA WIRELESS 2005, the world's largest wireless trade show, featuring more than one mile in exhibit space. This year, the show will take place at the Morial Convention Center in New Orleans, Louisiana, March 14-16. Register now to network with industry leaders, regulators, technologists and reporters at the one place that draws the best of wireless - CTIA WIRELESS 2005. For more information about CTIA WIRELESS 2005, including registration, travel and housing, and session details, please visit our Web site www.ctia.org.

Qualified reporters and analysts interested in attending CTIA WIRELESS 2005 can register for complimentary media badges online at www.ctia.org. Please contact Erin McGee at [e-mail] or by phone at 202.736.2980 with questions. CTIA thanks its WIRELESS 2005 Media Center sponsors Verizon Wireless, Nextel Communications, Comverse and Openwave.

CTIA is the international association for the wireless
          telecommunications industry, representing carriers,
            manufacturers and wireless Internet providers.

                             www.ctia.org