CTIA: Smaato Introduces New Mobile Ad Solutions for Carriers.Advertising Delivery Support for Java Phones, Smartphones & Mobile Web; Launch of New Version of SOMA Mobile Advertising Platform SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Smaato Inc., pioneering developer of ad-enabling technology for mobile phones, will be presenting three major new feature extensions and new mobile advertising concepts for the Smaato Open Mobile Advertising platform (SOMA[TM]) at this year's CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless I.T. & Entertainment convention. SOMA[TM] Enabled Carrier Solutions: Smaato Ad Call Display[TM] For the first time, three international carriers are currently testing Smaato Ad Call Display (Smaato-ACD[TM]), the new Smaato solution for innovative and non-intrusive advertising formats for "incoming call display" and "after call display". Smaato-ACD[TM] offers a unique way for carriers to serve advertising which increases brand exposure and interaction on mobile devices. The user value is simple: advertising is shown besides the caller information when the phone rings and after the call. In exchange the consumer receives a value provided by the carrier - this could be free minutes or a special rate plan. Smaato-ACD[TM] provides a carrier-grade solution for new revenue streams in a new era of disruptive business models introduced by innovative MVNOs such as Blyk in the U.K. Preview: In-Application Mobile Advertising for Java - Including Facebook At the 2007 CTIA, Smaato is showcasing their "Black Box" project, the new mobile application design featuring personalized content from Facebook, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and Flickr. A new Smaato Open Mobile Advertising (SOMA[TM]) platform extension supports Java-enabled handsets like the Motorola Razr, the Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. K850i and the Nokia N95. SOMA[TM] is opening its platform and client-side mobile ad-server libraries to software developers focusing on Java featured phones. An open programmable interface will be made available freely to interested mobile developers. The SOMA[TM]-enabled Java content viewer - code named "Black Box" - shows the implementation of SOMA[TM] as a prototype for enabling developers to create innovative mobile-advertising formats that generate new revenue streams. SOMA[TM] 2.1 Featuring Mobile Advertising for Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. The Smaato booth at the CTIA Wireless I.T. & Entertainment convention 2007 also introduces SOMA[TM] 2.1 - the new version of the Smaato Open Mobile Advertising platform that now also supports mobile internet and WAP delivery for embedded advertising The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. “Embedded Advertising is not about recall. Radio, TV and other media enjoy greater recall. . With this major new release, SOMA[TM] now supports in-application advertising for smartphones and Java enabled phones as well as mobile live delivery on mobile internet sites, such as .mobi domains. SOMA[TM] 2.1 is the perfect solution for agencies and brands that wish to extend their reach towards a high-profile audience of mobile consumers. In developing SOMA[TM], Smaato partnered with leading ad-sales networks around the globe, including key players such as Thirdscreen (an Advertising.com / AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. company), Screentonic (recently acquired by Microsoft) and Adconion Media group (one of the top 20 online media sales networks worldwide). SOMA[TM] is provided as a hosted and managed platform solution to other online sales networks who want to extend their portfolio into the mobile space. Please visit Smaato during CTIA Wireless I.T. & Entertainment convention at booth # 108 - or contact us for one-on-one briefings. Simply write to tina@smaato.com See Smaato at Smartphone Summit on Monday, October 22 (http://www.smartphonesummit.com/schedule.php). About Smaato Inc. Smaato Inc. is a leading mobile advertising solutions provider, pioneering with its mobile advertising platform SOMA[TM] (Smaato Open Mobile Advertising) for the delivery of targeted advertising to mobile phones. Smaato is partnering with mobile carriers, ad-sales networks, media publishers and mobile software developers for its cutting edge mobile advertising platform - supporting smartphones and Java-enabled feature phones. Smaato Inc. addresses the rapidly growing mobile advertising market with its services (including click-to-call response advertising) and platform solution. Smaato Inc. received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007. Smaato Inc. is based in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. . The privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. was founded in 2005 by an experienced international management team. The European headquarter head·quar·ter v. head·quar·tered, head·quar·ter·ing, head·quar·ters Usage Problem v.tr. To provide with headquarters: is in Hamburg, Germany. The company is Member of the MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. (Mobile Marketing Association) and the dot.mobi MAG (Member Advisory Group). For more information please visit www.smaato.com. Smaato[R] is a registered trademark of Smaato Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. |
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