CTG Appoints Joel I. Ivers as Chief Marketing Officer.Business & Technology Editors
BUFFALO, N.Y.--(BUSINESS WIRE)--Jan. 14, 2000
CTG CTG Cartridge
CTG Center for Technology in Government (SUNY, Albany, New York)
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CTG Computer Task Group (IT consulting company; Buffalo, NY, USA) (NYSE NYSE
See: New York Stock Exchange : TSK tsk
Used to express disappointment or sympathy.
A sucking noise made by suddenly releasing the tongue from the hard palate, used to express disappointment or sympathy. ), an international information technology (IT) services and solutions company, has appointed Joel I. Ivers to the position of chief marketing officer.
Mr. Ivers will be responsible for developing CTG's marketing strategy and implementing all marketing activities to promote the company's IT and e-business solutions for Global 1000 companies.
Mr. Ivers will lead the continuous enhancement of CTG's value proposition and brand image. He will guide CTG's marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales programs and marketing research activities worldwide. In addition, he will manage the process of gathering and ensuring efficient access to CTG's vast intellectual capital in IT and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets .
Mr. Ivers will also oversee the launch of new services and solutions and manage the CTG brand across all media. Under Mr. Ivers' direction, CTG will continue to identify new markets and market segments relevant to its long-term business strategy.
"As chief marketing officer, Joel Ivers will drive CTG's new positioning and market impact as we extend our clients' enterprise by exploiting the power of the Internet," said Gale S. Fitzgerald, CTG's chairman and chief executive officer. "With extensive and diverse marketing experience, Joel will position and promote CTG's expertise as an IT solutions provider in a constantly expanding e-business services market."
Mr. Ivers has more than 20 years of experience in marketing management, strategic marketing plan development, sales management, licensing, and national and international sales. He most recently served as managing director of sales and marketing for CTG HealthCare Solutions (formerly Elumen Solutions). Prior to the acquisition Elumen Solutions by CTG in early 1999, Mr. Ivers served as Elumen's vice president of sales and marketing. He also oversaw the firm's marketing and sales launch when it was introduced into the health care IT marketplace as the result of a merger between Exemplar Systems and DARCA DARCA Ditch and Reservoir Company Alliance
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Before joining Elumen, Mr. Ivers served as vice president of marketing for Diversa Corp., a start-up biotechnology enzyme discovery company he helped found in 1994; as vice president of sales and marketing for Stratagene Cloning Systems, a leading biotechnology supply company; as vice president of marketing for The Hill Top Companies, a clinical research firm; and as a sales manager and marketing specialist for Ortho Diagnostic Systems Inc., a clinical laboratory products division of Johnson and Johnson Inc.
Mr. Ivers holds a master of arts Master of Arts
a degree, usually postgraduate in a nonscientific subject, or a person holding this degree
Noun 1. Master of Arts - a master's degree in arts and sciences
Artium Magister, MA, AM degree from Indiana University in Bloomington, Indiana and a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from the University of Redlands The University of Redlands is a private liberal arts and sciences university located in Redlands, California. The university's campus sits on 160 acres (0.6 km²) near downtown Redlands. The university was founded in 1907 and was associated with the American Baptist Church. in Redlands, California. He also has completed numerous sales and marketing courses, including those from the American Management Association, and has participated in MBA MBA
Master of Business Administration
Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration program studies at Xavier University in Cincinnati, Ohio.
Mr. Ivers is a member of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. and the Health Information Management Systems Society, where he serves on the exhibitor's committee. He is also a member of the Center for Healthcare Information Management, where he serves on the planning committee for educational forums.
CTG is an information technology (IT) services company that provides business solutions to Global 1000 companies through strategic partnerships. Backed by more than 30 years' experience, CTG delivers business-oriented IT solutions so that clients can focus on their core businesses and use IT as a competitive advantage to excel in their markets. CTG's resources include its 55 offices in North America and Europe, more than 5,500 IT professionals, a suite of proprietary service methodologies, strong project management expertise, and a proactive recruiting approach, CTG-SmartSource.
Today's news release, along with CTG news releases for the past year, is available by fax at no charge by calling Corporate News on the Net at (800) 742-7505. Additional information about CTG is available on the World Wide Web at these addresses: http://www.ctg.com and http://www.businesswire.com/cnn/tsk.htm.