CT Motion delivers Asia Pacific's first ASP location-based services platform.Business Editors and Technology Writers ROSH HA'AYIN, Israel--(BUSINESS WIRE)--Aug. 31, 2000 Australian cellular ASP L4 Mobile installs CT Motion's Cellebrity(TM) location-based services See mobile positioning. platform. CT Motion, a leading developer of location-based services announced today that it has completed installation of it's Cellebrity(TM) services platform for Australian Application Service Provider (ASP), L4 Mobile. This marks the first commercial deployment by an ASP of a location-based services platform in the region. L4 Mobile will be providing Australian wireless operators with the opportunity to offer high value location-based services to business and consumer customers. The Cellebrity(TM) platform, which is due to be piloted in the last quarter of this year, has the capability to transform a cellular network, regardless of platform or protocol, into a powerful medium for location-based information delivery and commercial transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. . The contract, signed earlier this year, is expected to generate millions of dollars in revenues for CT Motion over the next few years. The Cellebrity(TM) location-based services platform enables mobile operators and ASPs such as L4 Mobile, to position themselves at the forefront of the converging wireless and Internet markets. By interfacing with the operator's cellular infrastructure and Internet application and content providers, Cellebrity(TM) delivers next-generation interactive location-based services to mobile users. L4 Mobile is planning a number of location-based m-commerce services ranging from mobile yellow pages to targeted promotional coupons. One of the first services to be deployed for the Australian market will be CT Motion's Mobile Command Center The Mobile Command Center, or MCC for short, is a fictional vehicle from , a series of military-themed toys from Hasbro. It is part of the 1987 edition of the toyline. It is the mobile land base of the G.I. Joe Team. (MCC (The Microelectronics and Computer Technology Corporation, Austin, TX) The first high-tech research and development consortium in the U.S., created in 1982 by leading companies within the electronics industry. ). This service utilizes standard digital network capabilities and interactive handset functionality to enable organizations with mobile workforces a monitoring capability, intelligent dispatching and interactive information flows. The MCC also allows remote access to company information files directly from the worker's cellular handset. "L4 Mobile is proving to be a great business partner for CT Motion in the Asia Pacific region. We are continuing to work closely with them to offer some of the most innovative and state-of-the-art location-based services in the world," said Guy Talmi, vice president marketing of CT Motion. "For us, this contract shows an ongoing endorsement for our platform and applications, and a commitment by CT Motion to the Asia Pacific market. We are continuing to build on our presence in the region and are examining new opportunities to work with cellular providers and ASPs to develop innovative new value-added location-based services." "We are very excited about this new opportunity to offer ASP-provided location-based services for the Asia Pacific market," said Grant Boydell, chief executive of L4 Mobile. "We are delighted to be working with CT Motion -- we believe in this technology and we feel that our relationship is going to help us get ahead in what is fast becoming an aggressive growth market." About CT Motion CT Motion Ltd. is pioneering location-based, interactive mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. service applications for corporate and individual users. In 1999, CT Motion introduced the Cellebrity(TM) -- a WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. compliant Wireless/Internet cutting-edge platform enabling cellular network operators and Application Service Providers (ASP) the rapid deployment of innovative value-added service products for vertical and mass-market applications. Cellebrity(TM) incorporates positioning, WAP, SIM Tool Kit (STK), SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , and Internet technologies. A TCP/IP-based platform, Cellebrity(TM) creates a seamless value-added service environment by integrating with service enabling platforms including WAP gateways, SMS centers, Customer Care and Billing (CC&B) systems, Telecommunications Network Management (TNM TNM tumor-nodes-metastasis; see under staging. TNM tumor, nodes and metastases; a system of cancer staging (see TNM staging). ) systems, and location servers where available. Mobile users enjoy interactive online capabilities via applications based on WAP browsers, STK menus, or a combination of the two. Based on the advanced Cellebrity(TM) Services Platform, CT Motion offers B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. applications in the categories of: M-commerce, Travel and Lifestyle, Mobile professionals and Safety and security The Company has concluded commercial contracts with service providers on three continents, with additional pilot projects underway with leading service providers in Europe, Asia and USA. About L4 Mobile Pty Ltd L4 Mobile is Australia and New Zealand's leading provider of location-based wireless applications and services for the mobile data market. As an innovative application service provider (ASP) partnering with cellular network operators, system integrators, developers and enterprise, L4 Mobile has quickly established itself in the new telecommunications category of location-based services. L4 Mobile is based in Melbourne and is jointly owned by Pracom Ltd. (ASX ASX See: Australian Stock Exchange :PCO PCO 1 Patient complains of 2 Polycystic ovaries, see there ) and YNG YNG Gate Craft (Non Self-Propelled) YNG Youngstown, OH, USA - Youngstown Municipal Airport (Airport Code) Mobile Pty. Ltd. |
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