CSUN GRADS SCORE WITH INTERNET PARTNERSHIP TEENS GET PAYOFF FOR GETTING PHONE ADS.Byline: Robert Monroe Staff Writer ENCINO - No stranger to youth itself, Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, marketer Zing announced a partnership that will let it reach the highly coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. teen-age market. The year-old company started by a pair of 30-year-old California State University, Northridge CSUN offers a variety of programs leading to bachelor's degrees in 61 fields and master's degrees in 42 fields. The university has over 150,000 alumni. It's also home to a summer musical theater/theater program known as TADW (TeenAge Drama Workshop) that leads teenagers through an , graduates will team up with San Francisco-based Cybermoola to offer teen-agers a payoff in exchange for receiving advertisements on their cell phones. Teens who register at Zing's Web site can accumulate points exchangeable for Cybermoola dollars, which work like prepaid telephone cards good for purchasing merchandise on the Internet. In exchange, Zing gets valuable consumer information volunteered by registrants; data it can sell to advertisers through a targeting practice known as permission marketing. The deal allows Zing to sidestep side·step v. side·stepped, side·step·ping, side·steps v.intr. 1. To step aside: sidestepped to make way for the runner. 2. a law that prohibits the offering of points or other incentives over the Internet. Cybermoola cards can be purchased in stores and parents must give approval when their children sign up for Cybermoola. ``We can now give points to under-18 consumers without any liability,'' said Zing Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Lance Suder. ``They're just a huge consumer market.'' But analysts and industry observers said the market has, no pun intended, not quite matured yet. Cellular phones with text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. capability needed to use Zing are not as widespread as they are in Europe. There, said ad network executive Bruce Mello, ``you can go up to a vending machine vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards. and buy a Coke with your cell phone.'' ``I think that direct marketing is a tremendous business on Internet and has great potential in wireless,'' said Mello, senior vice president of wireless, broadband and emerging media at 24/7 Media, a marketing solutions company. Larry Bills, editor covering entertainment and information for Hoovers Online, said Zing is not the first company marketing through the Internet, but perhaps among the first to bypass advertising on it directly. ``Essentially there are all kinds of companies doing that thing on the Web,'' Bills said. ``Those companies started on the Web and are expanding into wireless devices. It sounds like (Zing) is trying to catch next big thing by skipping Internet altogether.'' |
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